President Obama had a lot to say about the state of the Union this week, but do you know the current state of the internet video industry? Unless you've been checking daily, it's doubtful. Video is catching on at the speed of light, and numbers are changing all the time. Here are the most recent stats regarding video, online consumers, and the automotive industry:
YouTube reaches more adults aged 18 to 34 than any cable network, with the number of people subscribing daily up more than three times since last year. (Nielsen)
Thirty-four million Americans are planning to purchase a vehicle in the next six months and a new report, “Digital Influence on Auto Intenders,” from Interactive Advertising Bureau (IAB) and Prosper Insights finds that these consumers are almost twice as likely to be swayed by auto-focused digital marketing than the general population (21% vs. 12%)
Content Delivery Networks (CDNs) will carry over half of Internet traffic in 2017 (Cisco)
According to a Google study, online video is the top advertising format for driving brand consideration, outdoing many old standbys like direct mail, billboards and newspaper ads. More than half of auto shoppers watch a half-hour or more of pertinent online video before choosing a vehicle, while one in four watches at least an hour.
Automotive shoppers are More likely to regularly research all kinds of products online before buying (58% vs. 42%)
We proudly present to you the newest addition to our line of full-motion video products: OpsVid 1.0!
Ops Vid allows automotive repair shops, body shops, and service centers to quickly and easily capture video of recommended repairs and then automatically email customers for approval. In just three easy steps, you can reduce liability costs and establish customer trust.
Video gives people the proof they need to feel comfortable in moving ahead with additional services on their vehicle, BOOSTING your average repair order ticket revenue.
Available now in the App Store!
We are pleased to announce that it is now possible to track your video viewer statistics using Google Analytics. We will continue to provide our own metrics with our viewer stats dashboard, Striketracker, but dealership numbers can now be easily accessed from a Google dashboard you're already familiar with. Take a look!
Last week I traveled with our Chief Operating Officer, Tom Rocha, to New Orleans for my first ever NADA. He, of course, is a seasoned pro at these conventions, but I found myself unsure of what I could expect. Apprehension aside, I set out with a few goals in mind: scope out the competition, attend some workshops, and make connections. In the end, only one of those goals bore fruit: we met a lot of interesting people. Competition? We didn't see any (except for a continuation of jazzed-up stitch videos). The workshops? Hardly addressed the need for video. NADA is supposed to be a exposition showcasing the cutting-edge technology and ideas an industry has to offer, but this convention was just, well, conventional. It turns out that LESA is still the best solution out there for your full-motion video needs.
Tom working his magic
We have been inspired by this dearth of creativity and think that maybe 2015's NADA in San Francisco could be the perfect opportunity for us to get a booth and showcase our superior product. We hope to see you there!