LESA Announces the Addition of New York Auto Group Paragon as Client
Tolland, CT March 9, 2015 – LiveEventStream Automotive (“LESA” or the “Company”), the number-one provider of high definition full-motion automotive inventory video, today announced that it has signed the Paragon Auto Group and its three dealerships into the Company’s rapidly-expanding list of clients. Paragon, established in 1929, is New York’s premier Honda and Acura dealership and the winner of multiple industry awards. It is also largest dealer of certified used Hondas and Acuras in the world.
“We are extremely pleased that Paragon, one of the most recognized dealer groups in the New York metropolitan area, has chosen to implement LESA full-motion video. In doing so, they are joining groups such as Lithia, Hendrick, Gunn, and Keyes in recognizing the importance of showcasing their vehicles in an interactive manner that fuels customer demand,” said Philip Ly, CEO and Co-founder of LESA. “Interest in our revolutionary software and services continues to expand, and we remain the leader in this evolving space across North America. For the first time, LESA will be an exhibitor at NADA San Francisco, and we look forward to demonstrating our technology with dealers looking to improve the way they market to today’s savvy consumers.”
Brian Benstock, General Manager and Vice President of Paragon Honda and Paragon Acura, added, “As one of the early pioneers of using the internet as a medium to sell cars, we are excited to partner with a company like LESA which will allow us to be one of the first dealers in the New York City area to showcase our inventory with video.”
LESA’s Video Inventory Program is the premier full-motion video provider for the automobile dealer industry. The Company’s high definition videos come complete with real human voiceover, search engine optimization, and custom voiceover options. With full inventory integration, a simple hardware platform, and a batch video distribution process, dealers can quickly and easily present their full-motion inventory not only on their main site but on major third-party sites as well. LESA is also the first automotive video provider to work with most dealer mobile sites – a feature of increasing importance in the age of the smartphone.
In addition to video inventory, Paragon will be employing two other cutting-edge applications: the testimonial app and Vid2Pic. The testimonial app allows dealers to conveniently shoot, brand, optimize, and distribute customer testimonial videos from any iOS device. It also features a “thank you” function which a sales team can use to send personalized videos thanking customers for their business.
Vid2Pic, a proprietary photo extraction program developed by LESA, can take high quality vehicle photos from existing inventory video so that dealerships can create both videos and photos in one step. A two minute video can generate anywhere from 60 to 240 pictures, thereby reducing the time spent taking photos, accelerating a vehicle’s internet debut and eventual sale, and shortening a videographer’s time spent outside during extreme weather.
About Paragon Group
Founded in 1929 in New York, the Paragon Group is the #1 volume dealer of Certified used Hondas and Acuras in the world. They attribute their massive success to an integrated marketing strategy designed to deliver consistent marketing messages across multiple mediums to people in their own backyard. Paragon is family owned and operated and strives to make every customer a customer for life by consistently providing world class service at their dealerships.
LiveEventStream Automotive (LESA) is a privately held streaming media service provider based in Tolland, Connecticut. The Company offers several unique, cutting-edge video services for the automotive industry and is partnered with a number of service agencies that provide high-definition inventory video across North America. The Company will be exhibiting at NADA 2015 San Francisco.