Digital Dealer 17 is coming up fast, and we have a lot planned! First, our COO and Co-founder, Tom Rocha, has been accepted to speak once again! His presentation will be centered on the creation of the video-centric dealer. That is, using the power of video for your entire operation, fixed ops included. Visit the Digital Dealer 17 session agenda page to watch our promotional video.
Not content to end the excitement there, we have partnered with Flick Fusion to throw a party in the hospitality suite at the Mirage Hotel in Las Vegas. Starting at 8 P.M. on September 24th, there will be food, drink, and good company available to all who are interested. Please contact Phil at firstname.lastname@example.org with any questions regarding this event.
We’re Growing Every Day!
“Request More Info” Button
We are dedicated to upgrading your customer video experience whenever possible. We are also committed to keeping you informed of how your investment in video is benefiting your dealership. That’s why we have developed a way for customers to get the vehicle information they need and for you to see how LESA full-motion video is working hard for you: the Request More Info feature. While a video is playing, customers can bring up the info form by clicking a button in the top left of the player. After the video finishes, this form is generated automatically, offering potential buyers an easy way to contact your internet sales team about the vehicle they’ve just viewed. It also provides you with peace of mind in knowing that LESA is adding value to your dealership. All clients using our video player now have the option to have customer inquiries received through this button to be sent to multiple email addresses in either standard or ADF/XML format. Please contact us at email@example.com with questions regarding this new feature.
An Update for Dealers Using Cobalt Websites
We are pleased to share that we have found a way to integrate our full-motion video button on the search results page of Cobalt-powered websites. This feature is being rolled out to all our dealers who use Cobalt websites and will make it easier for customers to find and interact with your full-motion videos.
Mobile Integration Roll-Out
Its no secret that the hand-held digital age is upon us, but did you know that 51% of millennials shop for cars using their mobile devices? Up 17% from just a year ago, that’s an enormous (and rapidly growing) portion of the population interacting with your website solely via hand-held personal devices. These numbers underscore the importance of integration of our full motion video to dealer mobile sites. That being said, we are proud to announce that we have finished our mobile integration with Dealer.com sites and that our full-motion video button is now integrated with Digio (KPA), Fox Interactive, DealerTrend, and MPN websites as well. We are committed to ensuring your full motion videos can be viewed on any device and platform for a seamless video viewing experience and will be working hard to integrate with other mobile website providers in the future. Please direct any questions regarding this roll-out to firstname.lastname@example.org.
Lithia Charity Golf
We are proud to announce our participation in the 24th Annual Lithia Raiders Club Golf Shootout. Starting September 17th, four of our own will be teeing off to benefit Lithia’s number one charity at the Rogue Valley Country Club in beautiful Medford, Oregon. Hope to see you there!
Our COO and Co-founder, Tom Rocha, is proud to be speaking again at the 17th Digital Dealer Expo in Las Vegas.
70% of aftersales shoppers say online video has a positive impact on their purchase decision. Click here for more on this statistic.
The “Request More Info” button will look like this in your video player’s upper left-hand corner.