Google's Automotive Shopper Study found that 46 percent of consumers go to dealership websites after watching video content. The Google study also says 42 percent of shoppers search inventory on a dealership website as a result of watching online video.
Thank you to our LESA Holiday Giveaway video contest winner, Justin Bako. It's clear from his entry that he and the folks at Serra Acura in Michigan truly get the value of vehicle video. Check out his entry to see how he uses video in his everyday workflow to move more metal!
97% of car shoppers are taking action after watching a vehicle video:
46% Visited a dealership
40% Searched dealer inventory
37% Researched more online
31% Talked to friends and family
26% Subscribed to a brand’s video channel
22% Shared an online vehicle video
LESA is the #1 provider of full-motion video in the automotive dealer industry.
Many companies try to pass off pan-tilt-zoom slideshows as real videos, but these fake videos are created with the same photos your customer just viewed. Now you're just wasting their time.
Our full-motion walkaround videos have an 80% completion ratio average for a 2-minute video. This shows consumers are engaged and recognize the value that video provides.
The real video (above) continues long after the "slideshow video" (right) has finished showing the same recycled thumbnail images your customers already viewed.
Are you bored yet? We are! Don't bore your customers! Keep them engaged and give them a real and closeup look at your products with Live Event Stream videos!
Videos increase website page views and session durations. Video load times are fast and consistent, eliminating frustration and ensuring engagement. We deliver customers ready to buy.
Shoppers want the same experience they get at a dealership — live walkaround and interior look — but from the comfort of home without a salesperson.