Early this month, after much planning and preparation, we finally enjoyed the fruits of our labor at the 16th Digital Dealer Conference. Our COO and Co-Founder, Tom Rocha, delivered a compelling presentation to a packed room. HIs topic: Harnessing the power of video testimonials. Fueled by troubling amounts of Red Bull and passion for our full motion video products, Tom was a power to be harnessed all on his own.
Up against several “competitors” in our 3 o’clock time slot, the draw of real, full-motion video kept the room packed with a curious audience.
Generals discussing tactics before battle.
Tom getting ready to deliver his baby
Despite a minor technical setback (an audio cable giving low but persistent feedback) and a few curveball questions from the audience, Tom kept his composure and gracefully handled both challenges. We made several promising connections after the applause died down and look forward to strengthening these ties in the coming weeks.If you’d like to view the recording of the presentation, please follow this link.
Product Development
We are pleased to announce that It is now possible to selectively record custom voice-over while shooting an inventory video without disrupting the application of automated voice-over to other videos. This makes it easy to showcase sales and specials, highlight a particular car’s uniqueness, or to just throw in some additional dealership flair without having to remove the LESA human voiceover from the rest of your inventory. Please contact support@lesautomotive.com to find out more about this new option.
