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LESA March 2018 Newsletter


LiveEventStream Automotive Joins CDK Global Partner Program

LESA has become a participant in the CDK Global Partner Program. As a member of the largest third-party partner program in the industry, LESA is now part of a marketplace of applications and integration choices developed to help automotive dealers succeed.

Philip Ly, CEO and Co-founder of LESA said “We are excited to be part of the CDK Global Partner Program. Dealers can now easily order and add full motion video for every single car in their inventory. LESA’s full motion video is then flawlessly integrated into CDK’s new website platform. It’s now easier than ever to upgrade from stitched video to real full motion video using the LESA video platform.”



To initiate an order with LESA through the CDK Dealer Command Center, click the LESA icon in the CDK App Store and click order.

Someone from LESA or an affiliated sales team-member will then contact you about getting started with the program. Once we complete the integration and you begin uploading, your video inventory will be prominently displayed on your site :
The large size of the video player and its prominent position at the top of the vehicle details page garners 10 times the number of views over other videos and tremendously increases engagement.

Straight from NADA, LESA Stats Now Integrated with VistaDash

Vistadash, the premier marketing intelligence tool for the automotive industry, is pleased to announce a new integration with Live Event Stream Automotive (LESA) just ahead of the 2018 National Automotive Dealers Association (NADA) Convention in Las Vegas.

Through this partnership, Vistadash will now report on important Key Performance Indicators (KPIs) such as, Video Views, Video Completion, Views Details, Top 5 by Vehicles, Models, Makes, and Years, Views by State and City, Watch Times by Day, and Top Videos overall. Reporting on these metrics will enable automotive dealers to measure the effectiveness of their video marketing campaigns.

LESA Does Background Enhancements!

Is your staging space for vehicle photography limited? Are your inventory pictures missing uniformity and consistency? LESA’s background imaging service allows you to utilize your full advertising potential by maximizing the space behind each vehicle. We use a team of expert graphic artists to create realistically enhanced backgrounds featuring your dealership, any of our brick wall, regional landmark, or other unique backgrounds. You can even provide your own stock photo.

Contact Tracy at tracy@lesautomotive.com to set up a meeting!.

Why Should You Consider Using LESA?

LESA has an A+ rating with the Better Business Bureau. Our main company mission is to provide unmatched service and quality and we are committed to upholding the the standards that got us this rating. We make it a priority to respond to tickets with 24 hours, we listen to customer and partner needs, and change to accommodate them whenever possible.

Our dedicated quality control team checks websites and all other points of syndication to ensure button visibility, functionality, and that video quality meets rigorous LESA standards.We also provide a number of tools to make it easy to track videos in various capacities, including a 24-7 reporting portal. And, because we know your schedules can be hectic, we send summary reports of viewership stats monthly.

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LESA November 2017 Newsletter



November 2017 Newsletter

LESA Sponsors F4 U.S. Championship Car

Driving his red, white and blue No. 27 LESA Automotive car in front of a record crowd of nearly 400,000 fans, Austin Kaszuba of Burleson, Texas, earned fast-lap time in the F4 U.S. Championship Powered by Honda season finale on the same track as Formula 1 all-stars Lewis Hamilton and Sebastian Vettel during the Circuit of the Americas F1 United States Grand Prix weekend Oct. 20-22.

“Racing in front of such a massive crowd all weekend was an incredible experience. I could hear them at times cheering over the motor,” said Kaszuba. “This experience wouldn’t have been possible without LESA Automotive and the support of my team.”

Kaszuba’s F4 U.S. season ended placing 15th overall nationally (out of 48 competitors) with one podium visit, earning one pole start and two fast laps.

“Results aside, we had an amazing weekend and gained closure for the season. The opportunity to race on the same weekend as the F1 drivers I idolized as a young karter, is an experience I will never forget.”

Peter Quinones: Internet and E-commerce Manager at Warren Henry Automotive Group


Check out this video of Peter Quinones sharing his successes with LESA inventory video, its impact on customer engagement and leads, and how video has impacted the dealership. He also shares some unique ways to leverage video using Instagram and Autotrader.

Industry Stats: Facebook and YouTube Weigh-In on Automotive Video


We sat in on a presentation by head of Facebook Automotive and an executive from Youtube at Digital Dealer 23 and our claims were confirmed: video is influential! 46% percent of shoppers who watch video are still visiting a dealership afterward. Here are some of the slides used in the presentation with other useful stats about video and the automotive industry.

New Feature Alert!


Introducing ConstaFrame, the newest feature in the Dealer Video Inventory app. This tool is designed to help you create stable, near-perfect exterior walk-arounds each time you create a vehicle video, bringing consistency and balance to your library of inventory videos. It has three main features that make shooting a clean, stabilized walk-around easier than ever:
1. It’s stabilization alert will tell you if the camera is tilted too far to the left or right.
2. The framing brackets assist you in keeping the vehicle centered in the frame at all times.
3. The degree meter will show you when you have made a full circle around the vehicle, making the guide-brackets disappear for interior shots.

Check out the video to see a full demonstration!

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LESA March 2017 Newsletter


Inventory video is vital to the modern dealership! Your customers are shopping online, so the quality of your digital showroom will determine whether car-buyers visit you in person or not. If you don’t have inventory video yet, join the LESA Facebook live webinar at 12 Noon CST on April 24th .

Learn More and Register Here!

Seeing Double

This first to market feature exclusively from LESA will allow Dealer Video Suite users to create a selfie video inset with a walk-around or promotional video!

Adding your face to customer outreach videos can familiarize shoppers with you and your dealership at the same time. The added personalization of your tailored message establishes trust before they even set foot in your showroom.

In the past, car shoppers visited an average of 5 dealerships before making a purchase. They’re still doing this, but the process of narrowing down which dealership to visit in person has moved online! It is now the responsibility of today’s salesperson to bring the showroom to the shopper, and personalized vehicle walk-arounds and promos are essential tools for doing just that.

2016 Toyota Tacoma Vehicle Walk Around at

Check out this sample walk-around video with added picture-in-picture inset!

It’s time to update your DVS app! Added to the mix of testimonial, thank you, and walk-around video types, you can now create a promotional video, complete with title screen. These videos can be directly shared to Facebook and Twitter and allow you to get the word out about dealership sales, service center promotions, community outreach events, or whatever you can imagine. The possibilities are limitless! Have a look below at an example of a dealership showroom tour.


An example of one of the many types of promotions possible with this new feature. To do a showroom tour, you can shoot one from the app or add an existing, professionally-produced tour from your device gallery.

Cars.com App Update

Cars.com, after much prodding from users, has finally made videos available on their app. This means that your LESA inventory videos are now playable in one of the most popular car-shopping interfaces around! Using apps such as this is most likely the preferred method of shopping for most consumers as it is easier than interacting with a web-browser and optimized for mobile ease-of-use. It’s huge for LESA videos to be available in such a prime location and adds value to the already essential video services LESA provides.

Screenshot of actual vehicle listing from Cars.com app. Download the app and you can watch LESA videos by clicking the “Video: link in the bottom left of the thumbnail.

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LESA November 2016 Newsletter




Traditional TV viewing is on the decline. According to a recent Nielsen report, TV viewing decreased for almost every age group, most drastically among Millenials (25% over 5 years). A demand for convenience-viewing via streaming services like Netflix and video hosting sites like YouTube has moved video viewing online, making ad dollars spent on traditional television and radio commercials increasingly more less effective. LESA and Fox Dealer Interactive introduce REVS, a first-to-market video retargeting ad platform for your entire vehicle inventory. In conjunction with LESA’s full-motion inventory videos, the REVS retargeting system serves VIN specific video ads to your customers as they move about the internet after interacting with your website. This keeps your inventory fresh in their minds as they make purchasing decisions. Check out this informative video to learn more about what this winning partnership can do for you.

Improved Mobile Results

Google video search results are now displayed horizontally on mobile device browsers. Users can scroll through them, as demonstrated here, to see multiple videos in a dealer’s channel that also fit the search criteria. This is a huge improvement over the previous vertical display method, which often limited the number of videos that could be displayed on the front page to two or three (horizontal display allows for 10 organic search results only).

So what does this mean for a dealership using LESA videos? Firstly, the horizontal orientation allows for more results to be displayed from one channel. Vertical video search results took up too much real estate on the first page, so it was common for only 1 to 2 to displayed. Now users can scroll through 5-10 videos at a time. And since vehicle videos will now organically occupy these coveted top page spots, dealers will no longer have to spend as much money paying Google Adwords with the LESA video inventory program.

Dealer Video Suite Update
see what’s new in version 2.0.2
  • Upload directly to Facebook: rather than posting a link to a video hosted by YouTube, videos will now be directly uploaded to Facebook from the app. This will allow videos to silently auto-play for viewers scrolling through their news-feed, improving video exposure and click-through rates.
  • Google Analytics tracking: The Dealer Video Suite is a must-have video toolbox for any dealer wishing to promote their dealership, but getting a sales-team motivated to use it can be challenging. By providing your Google Analytics ID, dealership management can now track video creation and sales team engagement to assure maximum app efficacy and return on investment.
After your ID is entered into our database, you can access these stats by logging into your Google Analytics account, finding the Dealer Video Suite link, and clicking Behavior>Events>Overview.

Thumbnails Added to Facebook Videos

We’ve improved our Facebook interface to include vehicle video thumbnails. Want your vehicle videos connected to your Facebook page? Send us a message at support@liveeventstream.com and we’ll add your video inventory to your Facebook page today!


Submit Here
Get Demo Login and Download Dealer Video Suite

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LESA May 2016 Newsletter


Money -saving offers inside!

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Down from an average of 5 dealers visited pre-purchase just a few years ago, it’s clear that the majority of vehicle research taking place online. This makes it more important than ever to make an impression on shoppers BEFORE they reach your lot. Photos just aren’t enough anymore, which is why real, full-motion video is the best way to deliver as much information about a vehicle to a potential shopper as possible. Introducing: the Video Inventory Lite App! The fastest way to stand out to shoppers online. This DIY inventory video product allows dealers to:

  • Quickly shoot full-motion video of each car in your inventory.
  • Easily customize each video with optional personalized voice over and additional clips.
  • Add automated intros and outros, background music, and watermarks to vehicle videos.
  • Distribute videos automatically to a dealer website and YouTube
  • Enjoy the benefits of LESA’s dedicated support team and access to real-time video stats.

All from the convenience of a single app which can be upgraded at any time to include premium features such as video publishing to Cars.com, Autotrader, and other third party sites, and automated human voice over.

Contact us today to see how Video Inventory Lite can help you get video on your website quickly, easily, and without breaking your budget:
1-860-821-0657
sales@liveeventstream.com

LESA Video Inventory Promo

Watch the above video to see the Video Inventory Lite in action! Hold on until the end to see how to sign up.


If you haven’t been automatically updated already, visit the app store and perform a manual update of the Dealer Video Suite to get your hands on these new features:
Customer Email and Text Message Customization:
You can now customize the outgoing email and text message templates for each video type in the app settings. The changes will be applied automatically to all outgoing messages and can include such things as sales event promotions, dealership info, or just your own personal spin on the default text. Watch the video below to see how to achieve this and what a finished email would look like.

CRM Lead Tracking:
Walk-around videos are undeniably a powerful weapon in your sales arsenal, but how can you track the results? Now, with the ability to send detailed customer info directly to the CRM of your choice each time you send out a walk around video, you can see definitively how LESA videos are working for you. Just enter your CRM email address in the app settings and an event or ticket will be created automatically within that CRM each time you share a walk-around video. Future correspondences resulting from this ticket will also be tracked, allowing you to follow a walk-around video lead from beginning to end.

Dealer Video Suite Update

Check out this short video on how to access and use the new Dealer Video Suite features outlined above.

Don’t have the Dealer Video Suite yet? Call or email us now to get started!
sales@liveeventstream.com
1-860-821-0657


Screenshot of a default thumbnail from a LESA customer’s Cobalt Vehicle Details Page

LESA and Cobalt/CDK (one of the leading website providers for car dealers) have a close and rewarding relationship. As a result of this collaboration we are now able to make LESA video the first thing a shopper sees when they enter the vehicle details page. The result, of course, was an explosion of video plays: one dealer experiencing a jump from 817 total views to 7126 views in the span of one month! They also received an additional 11 leads just from customers filling out the request more info form after the video. More proof that consumers are looking for video to help them learn more about vehicles while they perform shopping research.

Overall, our time at NADA was a success! We thoroughly enjoyed sharing booth space with our friends from Xcite Advertising and look forward to teaming up again soon. Also, several of our team members were happy to finally meet each other in person after working together remotely for years!
Tom Rocha and Phil Ly in front of the LESA booth


Summer Davis, our newest hire and NADA newcomer


LESA team preparing in the booth


Phil Ly giving his 700th demo of the day

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LESA March 2016 Newsletter


Learn about…

  • The Revs Video Retargeting Program
  • The New and Improved Dealer Video Suite App
  • LESA Booth at NADA Las Vegas 2016

Video Retargeting with Revs

You’re probably very familiar with the practice of product retargeting: click on a product on Amazon, go to another website, and chances are you’ll see an ad for that very same product somewhere on the page. It’s an effective tactic used by a growing number of businesses online, so effective that 70% of shoppers exposed to retargeted ads convert to customers.

Revs is a retargeting product for the automotive industry that takes this concept a step farther. It retargets to the VIN level with full-motion video rather than still images. Customers watch full-motion videos by LESA on a dealer website, navigate to another webpage within the distribution network, and see a custom video ad of the same vehicle they were just looking at generated as either video pre-roll or as a sidebar video ad.

The partnered distribution network is large, featuring prominent sites such as CNN, Forbes, CNET, ESPN, Huffington Post, Foxnews.com, MSN.com, Yahoo, and many more.

To find out how your dealership can enroll in the Revs retargeting program, please send and email to sales@liveeventstream.com or call us at 1-877-829-2328

Dealer Video Suite App

Give your dealership a video toolbox with the new and improved
Dealer Video Suite App.


With our revamped app, you can use the power of video to your advantage during every step of the car sales process:

  • Follow up on leads with personalized video vehicle walk-arounds:

Shoot and send a custom vehicle walk around or choose an existing video from a library (complete with automated voiceover). You can also personalize your walk-arounds by adding your own custom voice over.

  • Control your online reputation with video testimonials:

Text testimonials are ok, but nothing beats a video when it comes to making an impact on future customers. Shoppers prefer videos during every step of the car purchasing process, review research included! Add SEO tags, share to Facebook and Twitter, and publicly publish to YouTube to enhance your dealership’s online reputation.

  • Close each sale with a thank you video:

With this feature you and your sales representatives can thank the customer for their business with a unique video message. Retain customers by adding additional clips to introduce the service department and send directly to their email or text to their smart phone from the app.

Upon enrollment, a LESA agent will schedule a personalized training session with you to ensure that your dealership gets the most out of their Dealer Video Suite experience.

Please send and email to sales@liveeventstream.com or call us at 1-877-829-2328 to enroll.

Still gambling that your dealership can make it

without full-motion video?

Don’t risk it! Visit us at NADA booth 5737N and find out how video for your vehicle inventory can transform your business:
  • 49% of shoppers visit a dealership after viewing a vehicle video.
  • 69% of people who used YouTube while buying a car were influenced by it-more than TV, newspapers, and magazines!
  • 58% of shoppers consider companies that produce video content to be trustworthy
  • 96% of shoppers find videos helpful when making purchase decisions online
  • 42% of shoppers would like to see more product description and service demonstration videos, such as 360-degree product views.

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LESA December 2015 Newsletter




Vehicle Video Stats from Google, Testimonial App Revamp, DIY Program Info, Holiday Message

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Vehicle Video and “Micro Moments”

A Google Study

It’s no secret that the bulk of the vehicle shopping process takes place online these days. 2014 Statistics from J.D Power say that the average shopper spends about 14 hours conducting research online before ever entering a dealership. In addition to that, a recent study by Google emphasizes the importance of online “micro” moments (times when shoppers turn to digital devices for quick vehicle info) and the influence video has on shoppers during the time when they are deciding which vehicle is best and which out of those is right for them.

The “Which-Car-is-Best?” Moment

During this first stage of the research process, shoppers consult forums, friends, and review sites to figure out exactly which cars are best out of the multitude available to them. YouTube is a popular place to start and the Google study showed that an astonishing 69% of those who used it to research vehicles were influenced by what they saw.

Thanks to our white-hat SEO methods, LESA videos are present during this more general stage of the research process. Dealers signed up with our video program often find their videos on the front page of Google by using fairly broad search queries.


A LESA video on the front page of Google

The “Is-it-Right-for-Me?” Moment

In this stage of research, a shopper is realistically refining results. They are interested in fuel economy, seating, features, body-style, and other vehicle characteristics that will tell them if the car they’re looking at fits in with their lifestyle. Videos, unsurprisingly, rank very highly at this juncture. Three types of video in particular are shown to be valued above others:

A LESA Video combines two of these elements into one product. Vehicle features and options are described by real, human voiceover talent over a 360, interior/exterior video of an actual car on a dealer’s lot.

Testimonial App Revamp

The Dealer Video Testimonial App is about to experience some big changes! Aside from a name update (it will now be called the Dealer Video Suite), two new features will now be available. Along with the classic testimonial and thank you video features, users who are also enrolled in or video inventory program will now be able to add an existing vehicle video from a library to a walk-around message. This will facilitate the walk-around creation process for sales-team members (those not signed up with video inventory services can still shoot walk-around videos themselves if they wish).

All users, non-inventory clients included, will be able to text message all video types (testimonials, thank-you, and walk around) to a customer’s cell phone for on-the-go viewing and sharing.

The app interface is also set to receive an upgrade, improving its look, feel, and functionality. You can expect to see the Dealer Video Suite in the app store in the first quarter of 2016. All existing testimonial customers will receive optional transitional training.
Don’t have the app yet? Give us a call at 1-877-829-2328 or send us an email at sales@liveeventstream.com to find out how to sign up!

DIY Program

One of the most frequent questions we get from potential DIY clients regarding the need for our inventory video services is “Can’t I just do this myself?” And the answer is, sure! You can shoot the video yourself, but that’s only a small fraction of the process. Without LESA, a do-it-yourself dealer will have to perform voiceover narration (either during or after the video shoot), upload each video individually to their website and YouTube, and then still not be able to publish to Autotrader, Cars.com, or any other third-party site that requires video syndication.

LESA does all of this for you automatically. Our simplified process requires an employee to simply download our software for Android, iOS, or PC, shoot and match the video to a stock number, and upload to us. LESA takes care of the rest by publishing the videos your website (mobile included), Autotrader, Cars.com, and to YouTube with automated SEO tags, titles and descriptions. You’ll also get the benefit of our real, human voiceover, choice of background music, and video intros and outros. Additionally, with the Vid2Pic photo extraction software option, you’ll no longer have to take photos. Simply extract 12, 40, 60 photos from the existing video you already shot.

iPad Screenshot
Click here to find out more about our video inventory services and here to contact us about enrollment.

We’d like to end this newsletter, and this year, on a warm note. There are plenty of news stories circulating currently that are upsetting, and downright scary, but it’s important to remember that goodness does exist and is often under-reported. We’d like to thank our friends at Mike Shaw for the following story of kindness and humanitarianism during the holiday season. Keep up the good work!

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LESA October 2015 Newsletter


Digital Dealer Recap

Earlier this month, LESA showcased its full-motion video products at our first ever booth at the Digital Dealer 19 expo in Las Vegas. Unlike the NADA convention (at which we also had a booth this year), Digital Dealer has a narrower scope and focuses on how digital technology can be utilized effectively by a modern dealership. Needless to say, being a full-motion video company, we fit in nicely and attracted many excited people looking for video.


Full-Motion Demo: Far left: Giancarlo Asong, Middle: Tracy Barbatti, Far right: Phil Ly

Our marketing director, Tracy Barbatti (pictured above), had a very positive show experience, stating,”Video was a hot topic at Digital Dealer 19. Dealerships are finally giving their customers full-motion video…They get it!.”

After such a warm reception in Las Vegas, we are looking forward to a repeat experience at Digital Dealer 20.

LESA Certification Program

We at LESA have an obsession with quality. Good enough is never enough and we don’t mind going the extra mile (or 100) to make sure that each and every one of our client videos meets a very high standard of excellence. The LESA Certification Program is our the newest way of ensuring that those standards are met across the board.

The program is being rolled out voluntarily to all LESA partners, however we highly encourage participation. Because they will have gone through our extensive training, those who choose to complete the program will be promoted to incoming clients over those who do not. Dealers using LESA certified representatives can rest assured that their vehicle videos will be of the highest quality.

Certification will be awarded when videos comply with the following three criteria: vehicle framing (keeping the car in shot at all times), pace (not moving from shot to shot too quickly), and stability (no shaky videos). In addition, all incoming reps will undergo a specific training program.

We are hopeful that the application of these standards will result in an even more remarkable video program for your dealership. If you have any questions regarding videographer certification, please contact us at sales@liveeventstream.com or call us at 1-877-829-2328.

LESA Stat Portal Upgrade

It’s now possible for dealers and reps to instantly access video viewer stats with a click of a button. By logging into our new portal, you can view daily view counts and other viewer metrics like:



You can even view in-depth metrics regarding number of leads garnered from the video lead form (for customers using the LESA video player only), vehicle year, make, and model, and more! If you’d like to see a sample of a full stat report, click here

The numbers don’t lie: video is used to make shopping decisions. As you can see from the above Google data, 49% of vehicle shoppers who watched a video during product research were motivated to visit a dealership afterward. There’s no better time than now to add LESA video to your dealership. So, what are you waiting for?

Give us a call at 1-877-829-2328 or send us a message at sales@liveeventstream.com

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