CDK partners with LESA for full motion video

LESA joins CDK Global Partner Program

Written on February 11, 2018. Posted in News, Uncategorized.

LESA has become a participant in the CDK Global Partner Program to provide full motion video to CDK website customers. As a member of the largest third-party partner program in the industry, LESA is now part of a marketplace of applications and integration choices developed to help automotive dealers succeed.

LESA November 2017 Newsletter

Written on November 27, 2017. Posted in Uncategorized.

November 2017 Newsletter

LESA Sponsors F4 U.S. Championship Car

Driving his red, white and blue No. 27 LESA Automotive car in front of a record crowd of nearly 400,000 fans, Austin Kaszuba of Burleson, Texas, earned fast-lap time in the F4 U.S. Championship Powered by Honda season finale on the same track as Formula 1 all-stars Lewis Hamilton and Sebastian Vettel during the Circuit of the Americas F1 United States Grand Prix weekend Oct. 20-22. “Racing in front of such a massive crowd all weekend was an incredible experience. I could hear them at times cheering over the motor,” said Kaszuba. “This experience wouldn’t have been possible without LESA Automotive and the support of my team.”

Kaszuba’s F4 U.S. season ended placing 15th overall nationally (out of 48 competitors) with one podium visit, earning one pole start and two fast laps.

“Results aside, we had an amazing weekend and gained closure for the season. The opportunity to race on the same weekend as the F1 drivers I idolized as a young karter, is an experience I will never forget.”

Peter Quinones: Internet and E-commerce Manager at Warren Henry Automotive Group

Check out this video of Peter Quinones sharing his successes with LESA inventory video, its impact on customer engagement and leads, and how video has impacted the dealership. He also shares some unique ways to leverage video using Instagram and Autotrader.

Industry Stats: Facebook and YouTube Weigh-In on Automotive Video

We sat in on a presentation by head of Facebook Automotive and an executive from Youtube at Digital Dealer 23 and our claims were confirmed: video is influential! 46% percent of shoppers who watch video are still visiting a dealership afterward. Here are some of the slides used in the presentation with other useful stats about video and the automotive industry.

New Feature Alert!

Introducing ConstaFrame, the newest feature in the Dealer Video Inventory app. This tool is designed to help you create stable, near-perfect exterior walk-arounds each time you create a vehicle video, bringing consistency and balance to your library of inventory videos. It has three main features that make shooting a clean, stabilized walk-around easier than ever:
1. It’s stabilization alert will tell you if the camera is tilted too far to the left or right.
2. The framing brackets assist you in keeping the vehicle centered in the frame at all times.
3. The degree meter will show you when you have made a full circle around the vehicle, making the guide-brackets disappear for interior shots.Check out the video to see a full demonstration!

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LESA March 2017 Newsletter

Written on March 24, 2017. Posted in Uncategorized. Leave a Comment

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Inventory video is vital to the modern dealership! Your customers are shopping online, so the quality of your digital showroom will determine whether car-buyers visit you in person or not. If you don’t have inventory video yet, join the LESA Facebook live webinar at 12 Noon CST on April 24th .

Learn More and Register Here!

Seeing Double

This first to market feature exclusively from LESA will allow Dealer Video Suite users to create a selfie video inset with a walk-around or promotional video!

Adding your face to customer outreach videos can familiarize shoppers with you and your dealership at the same time. The added personalization of your tailored message establishes trust before they even set foot in your showroom.In the past, car shoppers visited an average of 5 dealerships before making a purchase. They’re still doing this, but the process of narrowing down which dealership to visit in person has moved online! It is now the responsibility of today’s salesperson to bring the showroom to the shopper, and personalized vehicle walk-arounds and promos are essential tools for doing just that.

2016 Toyota Tacoma Vehicle Walk Around at

Check out this sample walk-around video with added picture-in-picture inset!

It’s time to update your DVS app! Added to the mix of testimonial, thank you, and walk-around video types, you can now create a promotional video, complete with title screen. These videos can be directly shared to Facebook and Twitter and allow you to get the word out about dealership sales, service center promotions, community outreach events, or whatever you can imagine. The possibilities are limitless! Have a look below at an example of a dealership showroom tour.

Sample video image of a man sitting at a desk in a car dealership

An example of one of the many types of promotions possible with this new feature. To do a showroom tour, you can shoot one from the app or add an existing, professionally-produced tour from your device gallery.

Cars.com App Update

Cars.com, after much prodding from users, has finally made videos available on their app. This means that your LESA inventory videos are now playable in one of the most popular car-shopping interfaces around! Using apps such as this is most likely the preferred method of shopping for most consumers as it is easier than interacting with a web-browser and optimized for mobile ease-of-use. It’s huge for LESA videos to be available in such a prime location and adds value to the already essential video services LESA provides.

Screenshot of actual vehicle listing from Cars.com app. Download the app and you can watch LESA videos by clicking the “Video: link in the bottom left of the thumbnail.

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LESA November 2016 Newsletter

Written on November 9, 2016. Posted in Uncategorized. Leave a Comment

Traditional TV viewing is on the decline. According to a recent Nielsen report, TV viewing decreased for almost every age group, most drastically among Millenials (25% over 5 years). A demand for convenience-viewing via streaming services like Netflix and video hosting sites like YouTube has moved video viewing online, making ad dollars spent on traditional television and radio commercials increasingly more less effective. LESA and Fox Dealer Interactive introduce REVS, a first-to-market video retargeting ad platform for your entire vehicle inventory. In conjunction with LESA’s full-motion inventory videos, the REVS retargeting system serves VIN specific video ads to your customers as they move about the internet after interacting with your website. This keeps your inventory fresh in their minds as they make purchasing decisions. Check out this informative video to learn more about what this winning partnership can do for you.

Improved Mobile Results

Google video search results are now displayed horizontally on mobile device browsers. Users can scroll through them, as demonstrated here, to see multiple videos in a dealer’s channel that also fit the search criteria. This is a huge improvement over the previous vertical display method, which often limited the number of videos that could be displayed on the front page to two or three (horizontal display allows for 10 organic search results only).

So what does this mean for a dealership using LESA videos? Firstly, the horizontal orientation allows for more results to be displayed from one channel. Vertical video search results took up too much real estate on the first page, so it was common for only 1 to 2 to displayed. Now users can scroll through 5-10 videos at a time. And since vehicle videos will now organically occupy these coveted top page spots, dealers will no longer have to spend as much money paying Google Adwords with the LESA video inventory program.

Dealer Video Suite Update
see what’s new in version 2.0.2

Upload directly to Facebook: rather than posting a link to a video hosted by YouTube, videos will now be directly uploaded to Facebook from the app. This will allow videos to silently auto-play for viewers scrolling through their news-feed, improving video exposure and click-through rates.
Google Analytics tracking: The Dealer Video Suite is a must-have video toolbox for any dealer wishing to promote their dealership, but getting a sales-team motivated to use it can be challenging. By providing your Google Analytics ID, dealership management can now track video creation and sales team engagement to assure maximum app efficacy and return on investment.

After your ID is entered into our database, you can access these stats by logging into your Google Analytics account, finding the Dealer Video Suite link, and clicking Behavior>Events>Overview.

Thumbnails Added to Facebook Videos

We’ve improved our Facebook interface to include vehicle video thumbnails. Want your vehicle videos connected to your Facebook page? Send us a message at support@lesautomotive.com and we’ll add your video inventory to your Facebook page today!

Submit Here

Get Demo Login and Download Dealer Video Suite

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LESA May 2016 Newsletter

Written on May 14, 2016. Posted in Uncategorized. Leave a Comment

Money -saving offers inside!

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Down from an average of 5 dealers visited pre-purchase just a few years ago, it’s clear that the majority of vehicle research taking place online. This makes it more important than ever to make an impression on shoppers BEFORE they reach your lot. Photos just aren’t enough anymore, which is why real, full-motion video is the best way to deliver as much information about a vehicle to a potential shopper as possible. Introducing: the Video Inventory Lite App! The fastest way to stand out to shoppers online. This DIY inventory video product allows dealers to:

Quickly shoot full-motion video of each car in your inventory.
Easily customize each video with optional personalized voice over and additional clips.
Add automated intros and outros, background music, and watermarks to vehicle videos.
Distribute videos automatically to a dealer website and YouTube
Enjoy the benefits of LESA’s dedicated support team and access to real-time video stats.

All from the convenience of a single app which can be upgraded at any time to include premium features such as video publishing to Cars.com, Autotrader, and other third party sites, and automated human voice over.

Contact us today to see how Video Inventory Lite can help you get video on your website quickly, easily, and without breaking your budget:
1-860-821-0657
sales@lesautomotive.com

Watch the above video to see the Video Inventory Lite in action! Hold on until the end to see how to sign up.

If you haven’t been automatically updated already, visit the app store and perform a manual update of the Dealer Video Suite to get your hands on these new features:

Customer Email and Text Message Customization:
You can now customize the outgoing email and text message templates for each video type in the app settings. The changes will be applied automatically to all outgoing messages and can include such things as sales event promotions, dealership info, or just your own personal spin on the default text. Watch the video below to see how to achieve this and what a finished email would look like.CRM Lead Tracking:
Walk-around videos are undeniably a powerful weapon in your sales arsenal, but how can you track the results? Now, with the ability to send detailed customer info directly to the CRM of your choice each time you send out a walk around video, you can see definitively how LESA videos are working for you. Just enter your CRM email address in the app settings and an event or ticket will be created automatically within that CRM each time you share a walk-around video. Future correspondences resulting from this ticket will also be tracked, allowing you to follow a walk-around video lead from beginning to end.

Check out this short video on how to access and use the new Dealer Video Suite features outlined above.

Don’t have the Dealer Video Suite yet? Call or email us now to get started!
sales@lesautomotive.com
1-860-821-0657

Screenshot of a default thumbnail from a LESA customer’s Cobalt Vehicle Details Page

LESA and Cobalt/CDK (one of the leading website providers for car dealers) have a close and rewarding relationship. As a result of this collaboration we are now able to make LESA video the first thing a shopper sees when they enter the vehicle details page. The result, of course, was an explosion of video plays: one dealer experiencing a jump from 817 total views to 7126 views in the span of one month! They also received an additional 11 leads just from customers filling out the request more info form after the video. More proof that consumers are looking for video to help them learn more about vehicles while they perform shopping research.

Overall, our time at NADA was a success! We thoroughly enjoyed sharing booth space with our friends from Xcite Advertising and look forward to teaming up again soon. Also, several of our team members were happy to finally meet each other in person after working together remotely for years!

Tom Rocha and Phil Ly in front of the LESA booth

Summer Davis, our newest hire and NADA newcomer

LESA team preparing in the booth

Phil Ly giving his 700th demo of the day

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LESA March 2016 Newsletter

Written on March 4, 2016. Posted in Uncategorized. Leave a Comment

Learn about…

The Revs Video Retargeting Program
The New and Improved Dealer Video Suite App
LESA Booth at NADA Las Vegas 2016

Video Retargeting with Revs

You’re probably very familiar with the practice of product retargeting: click on a product on Amazon, go to another website, and chances are you’ll see an ad for that very same product somewhere on the page. It’s an effective tactic used by a growing number of businesses online, so effective that 70% of shoppers exposed to retargeted ads convert to customers.Revs is a retargeting product for the automotive industry that takes this concept a step farther. It retargets to the VIN level with full-motion video rather than still images. Customers watch full-motion videos by LESA on a dealer website, navigate to another webpage within the distribution network, and see a custom video ad of the same vehicle they were just looking at generated as either video pre-roll or as a sidebar video ad.

The partnered distribution network is large, featuring prominent sites such as CNN, Forbes, CNET, ESPN, Huffington Post, Foxnews.com, MSN.com, Yahoo, and many more.

To find out how your dealership can enroll in the Revs retargeting program, please send and email to sales@lesautomotive.com or call us at 1-877-829-2328

Dealer Video Suite App

Give your dealership a video toolbox with the new and improved
Dealer Video Suite App.

DVS Promo image
With our revamped app, you can use the power of video to your advantage during every step of the car sales process:

Follow up on leads with personalized video vehicle walk-arounds:

Shoot and send a custom vehicle walk around or choose an existing video from a library (complete with automated voiceover). You can also personalize your walk-arounds by adding your own custom voice over.

Control your online reputation with video testimonials:

Text testimonials are ok, but nothing beats a video when it comes to making an impact on future customers. Shoppers prefer videos during every step of the car purchasing process, review research included! Add SEO tags, share to Facebook and Twitter, and publicly publish to YouTube to enhance your dealership’s online reputation.

Close each sale with a thank you video:

With this feature you and your sales representatives can thank the customer for their business with a unique video message. Retain customers by adding additional clips to introduce the service department and send directly to their email or text to their smart phone from the app.

Upon enrollment, a LESA agent will schedule a personalized training session with you to ensure that your dealership gets the most out of their Dealer Video Suite experience.

Please send and email to sales@lesautomotive.com or call us at 1-877-829-2328 to enroll.

Still gambling that your dealership can make it

without full-motion video?
Booth 5737N

Don’t risk it! Visit us at NADA booth 5737N and find out how video for your vehicle inventory can transform your business:

49% of shoppers visit a dealership after viewing a vehicle video.
69% of people who used YouTube while buying a car were influenced by it-more than TV, newspapers, and magazines!
58% of shoppers consider companies that produce video content to be trustworthy
96% of shoppers find videos helpful when making purchase decisions online
42% of shoppers would like to see more product description and service demonstration videos, such as 360-degree product views.

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LESA December 2015 Newsletter

Written on December 7, 2015. Posted in Uncategorized. Leave a Comment

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Vehicle Video Stats from Google, Testimonial App Revamp, DIY Program Info, Holiday Message

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Vehicle Video and “Micro Moments”

A Google Study

It’s no secret that the bulk of the vehicle shopping process takes place online these days. 2014 Statistics from J.D Power say that the average shopper spends about 14 hours conducting research online before ever entering a dealership. In addition to that, a recent study by Google emphasizes the importance of online “micro” moments (times when shoppers turn to digital devices for quick vehicle info) and the influence video has on shoppers during the time when they are deciding which vehicle is best and which out of those is right for them.

The “Which-Car-is-Best?” Moment

During this first stage of the research process, shoppers consult forums, friends, and review sites to figure out exactly which cars are best out of the multitude available to them. YouTube is a popular place to start and the Google study showed that an astonishing 69% of those who used it to research vehicles were influenced by what they saw.

69% of people who used YouTube while buying a car were influenced by it - more than TV, newspapers, or magazines.

Thanks to our white-hat SEO methods, LESA videos are present during this more general stage of the research process. Dealers signed up with our video program often find their videos on the front page of Google by using fairly broad search queries.

A LESA video on the front page of Google

The “Is-it-Right-for-Me?” Moment

In this stage of research, a shopper is realistically refining results. They are interested in fuel economy, seating, features, body-style, and other vehicle characteristics that will tell them if the car they’re looking at fits in with their lifestyle. Videos, unsurprisingly, rank very highly at this juncture. Three types of video in particular are shown to be valued above others:

Time spent watching test drives, features and options, and walkthroughs for videos went up 2x in the past year

A LESA Video combines two of these elements into one product. Vehicle features and options are described by real, human voiceover talent over a 360, interior/exterior video of an actual car on a dealer’s lot.

Testimonial App Revamp

The Dealer Video Testimonial App is about to experience some big changes! Aside from a name update (it will now be called the Dealer Video Suite), two new features will now be available. Along with the classic testimonial and thank you video features, users who are also enrolled in or video inventory program will now be able to add an existing vehicle video from a library to a walk-around message. This will facilitate the walk-around creation process for sales-team members (those not signed up with video inventory services can still shoot walk-around videos themselves if they wish).

Video inventory screenshot

All users, non-inventory clients included, will be able to text message all video types (testimonials, thank-you, and walk around) to a customer’s cell phone for on-the-go viewing and sharing.

New video message

The app interface is also set to receive an upgrade, improving its look, feel, and functionality. You can expect to see the Dealer Video Suite in the app store in the first quarter of 2016. All existing testimonial customers will receive optional transitional training.

Don’t have the app yet? Give us a call at 1-877-829-2328 or send us an email at sales@lesautomotive.com to find out how to sign up!

DIY Program

One of the most frequent questions we get from potential DIY clients regarding the need for our inventory video services is “Can’t I just do this myself?” And the answer is, sure! You can shoot the video yourself, but that’s only a small fraction of the process. Without LESA, a do-it-yourself dealer will have to perform voiceover narration (either during or after the video shoot), upload each video individually to their website and YouTube, and then still not be able to publish to Autotrader, Cars.com, or any other third-party site that requires video syndication.

LESA does all of this for you automatically. Our simplified process requires an employee to simply download our software for Android, iOS, or PC, shoot and match the video to a stock number, and upload to us. LESA takes care of the rest by publishing the videos your website (mobile included), Autotrader, Cars.com, and to YouTube with automated SEO tags, titles and descriptions. You’ll also get the benefit of our real, human voiceover, choice of background music, and video intros and outros. Additionally, with the Vid2Pic photo extraction software option, you’ll no longer have to take photos. Simply extract 12, 40, 60 photos from the existing video you already shot.

App screenshot

iPad Screenshot

Click here to find out more about our video inventory services and here to contact us about enrollment.

We’d like to end this newsletter, and this year, on a warm note. There are plenty of news stories circulating currently that are upsetting, and downright scary, but it’s important to remember that goodness does exist and is often under-reported. We’d like to thank our friends at Mike Shaw for the following story of kindness and humanitarianism during the holiday season. Keep up the good work!

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LESA October 2015 Newsletter

Written on October 16, 2015. Posted in Uncategorized. Leave a Comment

Digital Dealer Recap

Earlier this month, LESA showcased its full-motion video products at our first ever booth at the Digital Dealer 19 expo in Las Vegas. Unlike the NADA convention (at which we also had a booth this year), Digital Dealer has a narrower scope and focuses on how digital technology can be utilized effectively by a modern dealership. Needless to say, being a full-motion video company, we fit in nicely and attracted many excited people looking for video.

Full-Motion Demo: Far left: Giancarlo Asong, Middle: Tracy Barbatti, Far right: Phil Ly

Our marketing director, Tracy Barbatti (pictured above), had a very positive show experience, stating,”Video was a hot topic at Digital Dealer 19. Dealerships are finally giving their customers full-motion video…They get it!.”After such a warm reception in Las Vegas, we are looking forward to a repeat experience at Digital Dealer 20.

LESA Certification Program

We at LESA have an obsession with quality. Good enough is never enough and we don’t mind going the extra mile (or 100) to make sure that each and every one of our client videos meets a very high standard of excellence. The LESA Certification Program is our the newest way of ensuring that those standards are met across the board.The program is being rolled out voluntarily to all LESA partners, however we highly encourage participation. Because they will have gone through our extensive training, those who choose to complete the program will be promoted to incoming clients over those who do not. Dealers using LESA certified representatives can rest assured that their vehicle videos will be of the highest quality.

Certification will be awarded when videos comply with the following three criteria: vehicle framing (keeping the car in shot at all times), pace (not moving from shot to shot too quickly), and stability (no shaky videos). In addition, all incoming reps will undergo a specific training program.

We are hopeful that the application of these standards will result in an even more remarkable video program for your dealership. If you have any questions regarding videographer certification, please contact us at sales@lesautomotive.com or call us at 1-877-829-2328.

LESA Stat Portal Upgrade

It’s now possible for dealers and reps to instantly access video viewer stats with a click of a button. By logging into our new portal, you can view daily view counts and other viewer metrics like:

Vehicle views stats chart
Views by city stats chart
Platforms stats chart

You can even view in-depth metrics regarding number of leads garnered from the video lead form (for customers using the LESA video player only), vehicle year, make, and model, and more! If you’d like to see a sample of a full stat report, click here

The numbers don’t lie: video is used to make shopping decisions. As you can see from the above Google data, 49% of vehicle shoppers who watched a video during product research were motivated to visit a dealership afterward. There’s no better time than now to add LESA video to your dealership. So, what are you waiting for?

Give us a call at 1-877-829-2328 or send us a message at sales@lesautomotive.com

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LESA September 2015 Newsletter

Written on September 1, 2015. Posted in Uncategorized. Leave a Comment

We are excited to have a booth at the upcoming 19th Digital Dealer convention in Las Vegas! Come by and discover what new products and services we have to offer and meet the LESA team:

Meet VehiclesTEST

Get ready to add another weapon to your video arsenal: VehiclesTEST. Our new friends are the providers of first-rate video reviews for new Hondas and Toyotas (other makes pending). Alongside VIN-specific videos from LESA, these independently studied review videos take the customer on an inside-out, narrated tour of the vehicle model they are looking at. Without leaving the comfort of home or slogging through pages of text, they’ll learn about a vehicle’s fuel economy, safety ratings, performance stats, standard and added features, and more. They’ll even be able to watch as the vehicle completes a test course.

Cross-promotion Special

One of our valued customers, Lombard Toyota, is already a satisfied user of VehiclesTEST’s review videos. Paired with LESA’s vehicle-specific videos, Lombard Toyota shoppers are able to use both video types to not only inform themselves of a vehicle model’s details in general, but to also get to know a specific car at the dealership. Starting now, LESA is running a cross-promotion with VehiclesTEST: If both LESA and VehiclesTEST video packages are ordered together, you will receive a combined 15% off. This offer runs out October 31st, so contact us quickly to save!

Launch of Video Service App: OpsVid

LESA is pleased to announce the launch of the OpsVid Video Service app. This new app will allow a dealership service advisor to send videos to customers to visually explain needed repairs and document vehicle check-in inspections. Both video types can be instantly shared with the customer by email and text message. This app underscores the idea that video is effective when used by all dealer departments, the service side included! To learn more about the OpsVid including how you can get it for your dealership, click here or contact us by phone at
1-860-821-0657 or by email at sales@lesautomotive.com

See how easy it is to use this app!

LESA Integration and Feature Highlights

LESA is improving all the time! Here’s a list of new or improved ways we are able to integrate with dealer website providers and a look at some of our new product features developed this year.

Integrations

DealerSocket Logo

LESA is now integrated with Dealer Socket’s widely popular CRM. Your BDC departments and internet sales teams can now easily add full-motion video to vehicle inquiry follow-up emails and texts.

GSC logo

Gary Stock Company is the exclusive website provider for Porsche. LESA is now able to send a video feed for all Porsche dealers.

LESA videos can now be automatically syndicated to the Autotrader of the cycling world. Say goodbye to manual uploads!

LESA is the only video company fully integrated with Cobalt mobile and desktop sites. Our full-motion video button is responsive, allowing it to appear on both search result pages and vehicle detail pages for all platforms.

We are now directly integrated with Dealer.com’s back-end dashboard. That means that with a click of a mouse, the LESA full-motion video button setup time has been cut down from a couple weeks to nearly instantaneouse once dealer approval is obtained.

Features

Spanish Voice Over– LESA now offers our automated voice over in Spanish so your video content can impact as many viewers as possible.
Custom Voice Over– You can now replace automated voice over at any time with your own custom recording.
Lead Capture– A lead capture form is now incorporated into our full-motion video player. Lead emails can be sent to you directly, or to your dealer CRM.
Monitoring and Monthly Reporting– Our staff performs daily monitoring of your videos at all points of syndication to ensure that your videos are up and running with no issues. We also provide monthly stat reports to keep you up to date on how your videos are performing.
Google Analytics– LESA can also send video stats directly to your Google analytics page, allowing you to centralize all your stats.

Pre and Post-Roll Additions

In addition to the four logo intro templates we already offer, we are now able to add short, dealer-provided pre-roll segments to inventory videos. Here is an example from our friends at Bob Hurley Ford.

We can also add Carfax One Owner, Carfax history report, and manufacturer-branded Certified Pre-Owned post-roll to qualifying vehicles.

One Owner

Certified Pre-Owned

As you can see, LESA has been very busy coming up with new ways to improve your vehicle videos. If you are interested or would like to implement any of the above features, please feel free to contact us!

Phone:

1-877-829-2328
1-860-821-0657

Email:

sales@lesautomotive.com
phil@lesautomotive.com

Forward

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LESA March 2015 Newsletter

Written on March 6, 2015. Posted in Uncategorized. Leave a Comment

LESA Videos Now on Cars.com App

We’ve long been integrated with their conventional website, but for the first time, LESA full-motion inventory videos are integrated with the Cars.com mobile app (available on iOS and Android). Download the free app today and experience LESA’s expanding mobile presence.Use the following search to test: Click “Dealer and Reviews” section, type in Hassett along with the zip code 11793 into the dealer search area, and pick any car with a video button. Here’s one we found:

Cars.com search results

On February 12th, Tom Rocha had another opportunity to speak in a Digital Dealer Workshop session in Seattle, WA.About the experience he said,”Aside from being able to impart knowledge, which I am always excited to do, I was able to increase my professional development by sitting in on some sessions given by Larry Bruce and Kathy Cruz.”

We anticipate many more successful ventures into the talk circuit from Mr. Rocha this year.

Testimonial User Highlight

The above testimonial video was produced by Taylor Chrysler Dodge Ram, a LESA testimonial app user since May of last year. They go above and beyond to create these wonderful videos with a branded backdrop, hand-held microphone, and overhead lighting. And it pays off! They have excellent SEO and their viewership is through the roof. This particular video has 71 views! Great job, guys.

LESA is animated! Check out our new whiteboard video promoting the Dealer Video testimonial app.

Dealers struggle to cope with waves of incoming sales pitches

According to a February 2nd article in Automotive News, dealers these days are being assaulted with constant vendor inquiries. Suppliers of digital goods are particularly overwhelming for those interested in modernizing their dealerships.Steve Cook, a manager at Cook Chevrolet-Buick in Vassar, Michigan, receives an average of 30 emails a day from digital vendors urging him to invest in their services…or else.”We’re being told that we’re backward if we’re not doing them. We’re still being told that it’s the way of the future, but we’re being talked into things that I don’t think work.”

So how should a dealer sort through the host of solicitors they are faced with on a daily basis? According to the article, it’s by asking other dealers. “Dealers tend to be honest with their fellow dealers,” said Mark Rikess, a Los Angeles sales and process consultant. And he’s right. Who better to trust when adding a service to your dealership than somebody else already using it?

That’s where we at LESA set ourselves apart from the onslaught of insistent vendors. Members of our ever-expanding client base take notice of the quality of our full-motion videos, the traffic they bring to their site (and ultimately their lots), and the world-class customer service we provide. They appreciate the positive changes we bring to their operation and then pass this information on to other dealers within their groups. It’s easy: provide people with high quality products and service and watch your reputation bloom.

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