Elevate Your Car Dealership Brand with Promo Videos
43% of marketers say they’d create more video content if there were no obstacles like time, resources and budget. After all, more than half of shoppers say online video has helped them decide which specific brand or product to buy. There’s no doubt that videos will continue to play an important role in the online car, so how can car dealerships create video content more easily? LESA’s Dealer Video Suite is an excellent tool for creating easy and affordable promo videos.
What is the Dealer Video Suite App?
The Dealer Video Suite app
The Dealer Video Suite app is a video toolbox for your sales team, bringing your dealership closer to your clients than ever before via personalized and custom videos. LESA Video Suite helps the sales team at a car dealership easily create, record and publish videos without having to get video creators and website professionals involved, which can be extremely time consuming and expensive.
Your sales team can use the Dealer Video Suite App in the following ways:
- Vehicle videos to customers
- Thank you videos to new customers
- Testimonial videos to showcase happy customers and enhance dealership reputation
- Promotional videos
How Can Promo Videos Benefit Your Dealerships?
Recording and uploading promotional videos has traditionally not been an easy process for car dealerships. The Dealer Video Suite App was designed to alleviate the pain and frustration that can come along with recording and uploading videos. The promo videos are so easy to upload, it removes the need to involve a website provider which can cost extra time and money. Additionally, you don’t have to hire a professional videographer, the promo video can be shot entirely from a cell phone. by eliminating professional videographers and website providers. A General Manager can record a promo video in 2 minutes highlighting the promo video for the week. It is the ultimate promotional video tool.
For example, if your car dealership is running a Labor Day Special, you can create a custom promo video and tailor it to any make or model applicable to show up the vehicle details page. The app even allows you to select an end date, so the promo video will automatically disappear off your website without having to go in and manually remove. The promo videos are so easy to upload, it removes the need to involve a website provider which can cost extra time and money. Additionally, you don’t have to hire a professional videographer, the promo video can be shot entirely from a cell phone.
How It Works:
Creating a promo video and distributing to your dealership website can be completed in three simple steps.
1.Select: easily select a full-motion video from your library, shoot one with the app camera, or select from your device gallery
2. Filter: Use custom filters to select when the video should expire, and if it applies to only particular makes/ manufacturers.
3.Upload: Choose wear to upload your promo video, either to your website, social media platforms or both!
Promo Video Ideas
We’ve removed the obstacles so you can get creative! There are numerous ways that promo videos can be used.
- Staff Intro
- Manufacturer’s video
- Vehicle feature
- Make and model-specific promotion
- Classic vehicles
- Third-party reviews
- Why buy here?
- CPO benefits
- Showroom re-model
- Service center intro
Here is an example of a promotional video created by Honda of New Rochelle. It quickly offers the viewer the opportunity to give feedback, introduces them to a salesperson they can contact, and brands the video. In addition, a dealership can create a promo video for a particular model that they’d like to promote. You can also set an expiration date and have the video auto-removed once the promotion is over
LESA : The Ultimate Promotional Video Tool
In a digitally competitive environment, your car dealership needs every tool it can to covert car shoppers into customers. The promo video tool on the dealer video app easily allows car dealerships to record and upload videos in just minutes to their website.