Uncategorized Archives — LES Automotive

The Digital Showroom Experience: Why Today’s Car Shoppers Need More Than Photos

Written on September 8, 2026. Posted in Uncategorized.

By Philip Ly, Founder & CEO, LESA Automotive There was a time when the dealership showroom was where most of the vehicle buying experience happened. Customers walked the lot, looked at vehicles, spoke with a salesperson, learned about features, compared models, and eventually took...

Every Vehicle Needs a Video: Why the Future of Automotive Retail Starts with Visual Merchandising

Written on July 24, 2026. Posted in Uncategorized.

By Philip Ly, Founder & CEO, LESA Automotive Not long ago, dealerships competed primarily on inventory, pricing, and location. Today, the battle begins long before a customer ever visits your showroom. It begins online. The first impression your dealership makes isn’t when...

Why Video on Your VDP Is No Longer Optional

Written on May 21, 2026. Posted in Uncategorized.

Dealers Are Losing Buyers Every Day Without It By Phillip Ly, Founder and CEO at LESA on May 21 2026 For years, dealers focused heavily on getting shoppers to the website. SEO, paid search, inventory feeds, social ads, email campaigns, third party listings, all designed to drive traffic....

Make your online showroom come alive by going video-centric!

Written on May 2, 2025. Posted in Blog, Uncategorized.

You invest a lot to make your store’s physical showroom inviting.Are you making the same effort for your online showroom-AKA your website? Both need to elevate the customer experience and encourage longer visits. Many physical showrooms offer a host of engaging...

GA4 is here! Part 2

Written on January 25, 2024. Posted in Blog, Uncategorized.

Part 2: How to make GA4 tell a story about interest in your inventory When we left off, Google’s scary-exciting new analytics platform, GA4, had launched and was still somewhat shrouded in mystery. It promised to provide deeper insights into customer behavior than its predecessor, Universal...

Facebook Marketplace Listings Vehicle Videos

Written on December 7, 2023. Posted in Blog, Uncategorized.

Q: What’s new in Facebook Marketplace listings?A: Vehicle videos! Ready for some good news? Facebook Marketplace has begun allowing the addition of video to its wildly popular Marketplace ad listings. As the #1 merchandising and video lead response app creator, LESA is thrilled! This...

GA4 Is Here! Part 1

Written on July 19, 2023. Posted in Blog, Uncategorized.

GA4 is here! Part 1: What does this mean to your dealership? You may have noticed the doomsday clock that was counting down to Google’s migration to its new analytics property, GA4, and wondered, “What the heck is this? Will I lose my data? Do I have to do something before time runs out…or...

Part II: Enhance Your Virtual Showroom with Multimedia and Measure it’s Effectiveness with LESA Stats Reports

Written on January 3, 2023. Posted in Blog, Uncategorized.

In Part I, we discussed the importance of having a great virtual showroom as online car shopping continues to soar in popularity. Static photos won’t be enough to engage online car shoppers, and a multimedia website experience continues to be dynamic and beneficial for car...

Elevate your Online Sales Strategy with Custom Voiceover and Background Music

Written on November 9, 2022. Posted in Blog, Uncategorized.

As online car shopping continues to evolve, car dealerships are constantly looking for ways to create a more emotional and visual experience for online shoppers. Dealerships can help create a desire to buy their cars with walk around videos with custom voiceover that help build an emotional...

Video on Your Car Dealership Search Results Page

Written on July 13, 2022. Posted in Blog, Uncategorized.

Video is an important element to any website in 2022. Especially for car dealerships looking to sell cars online, it’s essential to have information in the right place. Studies have shown that shoppers prefer to engage with dealerships off of the search results page compared to the vehicles...