Shopper interests and goals evolve throughout their vehicle search. Shouldn’t your ads evolve with them? Static ads show the same picture everywhere they’re displayed and only lead to your website’s homepage. This can leave the customer feeling lost and just as unsure of their purchase as when they clicked your ad. With LESA dynamic Facebook ads, HD full-motion video ad content is tailored specifically to your inventory, changes based on a visitor’s behavior, and leads a customer directly to a vehicle description page.