Draw More Local In-Market Shoppers With
LESA's Google My Business Auto-Post

service repair video app
Actual posts automatically added
to a dealer GMB listing by LESA
  • Take Your GMB Presence Seriously

    Car dealerships are the #2 industry after hotels in GMB views. Improve your local search presence with a LESA-driven GMB listing.

  • Set and forget

    15-20 vehicles will always be maintained within your GMB post carousel. Once one vehicle sells, another post fitting your desired criteria will replace it automatically. 

  • Post On Your Terms

    Through LESA's GMB interface, you can customize your vehicle listings yourself or let us auto-post on your behalf.

  • Refine your content

    You decide what vehicles to showcase. Auto-post new, used, both conditions, and certified vehicles. 

One of the biggest opportunities in 2020 for local search visibility in
automotive retail will be through an expanded use case of Google My
Business (GMB). A dealer's GMB page draws a tremendous amount of local traffic from consumers looking to find reviews, get directions and hours of operations of a dealership. LESA can automatically add your recently added vehicle inventory to your GMB post carousel.  

“It is not uncommon for dealers to see local impressions on Google increase 10,000 - 50,000 times a month when GMB is fully merchandised and maintained"

Brian Pasch

 

A preview of a dealer's inventory is displayed under the "Posts" section of their Google My Business listing. Shoppers can scroll through a limited number of posts before clicking "Learn more" or "View all" to see more listings.

 

The recently added inventory is displayed  in a vertical list, with added info about the vehicle and a learn more button leading directly to that vehicle's VDP.

 

Customers land directly on the VDP of the vehicle they are interested in. They can then watch a LESA full-motion video and take the next step in their shopping journey.