Happy Holidays!
From all of us at LESA, we sincerely wish you the happiest of holidays and a safe, productive new year!
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In this Newsletter:
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Video Reporting
LESA has provided you with a few ways for you to track your video viewer and video capture statistics:
Real-Time Video Views Stats Login
During the initial setup of your LESA account, you were provided with a username and password to a statistics dashboard called Striketracker. In it you can track, in real-time,video views, viewer locations, and completion ratios (the ratio of video completions to the number of video starts) of videos posted to your dealership website and any 3rd party destinations they may have been uploaded to (such as Autotrader and Cars.com aside from YouTube (that has its own set of stats that can be accessed from your dealership’s channel). If you have lost or were never provided with these credentials, please contact us at support@lesautomotive.com.
Your 30-Day Video Stats Report
We know you’re busy and don’t always have time to login to the Striketracker dashboard. For that reason, starting next year, someone at your dealership will receiving a monthly, in-depth report from us detailing video views, video completion ratios, Youtube stats, and Google search highlights. The information, in PDF format, will be presented to you in a series of charts, graphs, and tables for ease of viewing.
Video Capture Reporting Portal
Track and manage how many videos have been shot and how many need to be captured with our reporting portal. The Vehicle Video Inventory Report will allow you to see which cars do and do not have video captured. With that information, you can see which vehicles require attention. The Monthly Vehicle Video Capture report shows how many videos have been captured for a given month, including all videos captured for that period, as well as any vehicles that may have been sold. If you are a lot service provider, these numbers will assist you in billing more accurately. For more details about what the portal can do for you or to get your dealership credentials, please contact us at support@lesautomotive.com or give us a call at 860-821-0657.
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Pro-tip: Take Initiative
According to Automotive News, car shoppers are more likely to buy a car after watching its inventory video, but how can you make sure they see it? Here’s an idea we got from the folks at Michael Hohl: have your internet sales department team email prospective clients (ones that may have inquired about a vehicle or have made contact with the dealership in some way) a link to a vehicle’s details page and urge them to watch its video.
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NADA 2014: NOLA
It’s that time again: The 2014 NADA convention in New Orleans, Louisiana! We are excited to be attending and have reserved a room at Le Pavillon in the historic French Quarter. We would love to meet up with you and share ideas! Contact Tom Rocha at (210) 685-3613 to set up a time and place to get together.
