LESA November 2016 Newsletter

Written by LESA on November 9, 2016.

Traditional TV viewing is on the decline. According to a recent Nielsen report, TV viewing decreased for almost every age group, most drastically among Millenials (25% over 5 years). A demand for convenience-viewing via streaming services like Netflix and video hosting sites like YouTube has moved video viewing online, making ad dollars spent on traditional television and radio commercials increasingly more less effective. LESA and Fox Dealer Interactive introduce REVS, a first-to-market video retargeting ad platform for your entire vehicle inventory. In conjunction with LESA’s full-motion inventory videos, the REVS retargeting system serves VIN specific video ads to your customers as they move about the internet after interacting with your website. This keeps your inventory fresh in their minds as they make purchasing decisions. Check out this informative video to learn more about what this winning partnership can do for you.

Improved Mobile Results

Google video search results are now displayed horizontally on mobile device browsers. Users can scroll through them, as demonstrated here, to see multiple videos in a dealer’s channel that also fit the search criteria. This is a huge improvement over the previous vertical display method, which often limited the number of videos that could be displayed on the front page to two or three (horizontal display allows for 10 organic search results only).

So what does this mean for a dealership using LESA videos? Firstly, the horizontal orientation allows for more results to be displayed from one channel. Vertical video search results took up too much real estate on the first page, so it was common for only 1 to 2 to displayed. Now users can scroll through 5-10 videos at a time. And since vehicle videos will now organically occupy these coveted top page spots, dealers will no longer have to spend as much money paying Google Adwords with the LESA video inventory program.

Dealer Video Suite Update
see what’s new in version 2.0.2

Upload directly to Facebook: rather than posting a link to a video hosted by YouTube, videos will now be directly uploaded to Facebook from the app. This will allow videos to silently auto-play for viewers scrolling through their news-feed, improving video exposure and click-through rates.
Google Analytics tracking: The Dealer Video Suite is a must-have video toolbox for any dealer wishing to promote their dealership, but getting a sales-team motivated to use it can be challenging. By providing your Google Analytics ID, dealership management can now track video creation and sales team engagement to assure maximum app efficacy and return on investment.

After your ID is entered into our database, you can access these stats by logging into your Google Analytics account, finding the Dealer Video Suite link, and clicking Behavior>Events>Overview.

Thumbnails Added to Facebook Videos

We’ve improved our Facebook interface to include vehicle video thumbnails. Want your vehicle videos connected to your Facebook page? Send us a message at support@lesautomotive.com and we’ll add your video inventory to your Facebook page today!