Providing Certainty in Unstable Times

Written by LESA on April 27, 2020.

Now that dealerships have overcome the initial shock of COVID-19, they should start thinking about the future. When restrictions are eventually lifted, consumers will still be reluctant to visit a dealership in person. Merchandising vehicles online will be the only way to allow many people to shop. Photos are good, but just not enough when online shoppers need a reliable simulation of the vehicle while making choices from home. The best solution to this problem is offering full-motion walk-around videos of each car on the lot. LESA’s Dealer Video Inventory app allows dealers to do just that by syndicating vehicle videos to their website, Autotrader, Cars.com, KBB, and YouTube. Our YouTube videos optimized to position them in shopper searches and drive traffic to dealer sites.