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Increase Your Reach on Social Media by Leveraging Video Content with Automation Tools

Car dealerships can utilize their website content to add various types of content to their social media pages. Having dynamic video content on social media is an excellent way to attract car shoppers. Especially for Instagram, video content has recently soared in popularity.

LESA has created new automation technology that easily allows car dealerships to post their video inventory to Facebook and Instagram. The tool allows you to schedule posts for any time which will automatically post to Facebook and Instagram. This can help save your car dealership time while reaching a larger audience and sharing your inventory with more people.

How to Leverage Your Website Content for Social Media

Not only can your dealership have video content on your website, but you can also leverage that content and use it for social media. Many car dealerships are hesitant to get involved with social media posting as it seems confusing and time consuming. However, LESA’s Facebook automation tool can allow you to easily populate content from your website across both Facebook and Instagram.

Although dealerships still utilize tools like 360 spin, 360 spin is not shareable content to social media. LESA walk around videos are the perfect content for both your car dealership website, and for your social media. If you don’t have video on your website and are utilizing photos or 360 spin, we recommend starting with LESA walk around videos.

Why Should Your Car Dealership Use Social Media?

It’s a no brainer that car dealerships should create a presence on social media platforms such as Facebook and Instagram. Simply having a presence on social media can increase traffic to your website, build trust, and improve brand awareness. Social media can be especially useful when trying to target a local audience.

In fact, research has shown that social media influences 71% of consumer buying decisions, which is another major reasons that car dealerships can’t miss out on the big opportunities Facebook and Instagram hold.

LESA Facebook Automation Software

LESA social media automation tool is helping car dealership leverage their vehicle video content and automatically post to Facebook and Instagram. The new tool has the ability to automatically post walk around video content that is on your website to the social platforms. Car dealerships have the ability to create custom filters, such as new cars, old cars, etc which help them choose which vehicle video content will be sent to social media. For example, if you only want to post new 2022 Honda Accords at 9am every day, the tool has the capability to do that.

Our Tool Is FREE For LESA Customers

Without having an automation tool like LESA’s, your car dealership would have to hire someone to help manage your social media pages, such as a marketing employee or relying on an ad agency. Our tool is currently FREE to car dealerships that utilize any of our LESA packages.

What Are the Benefits of Facebook Automation for Car Dealerships?

There are many benefits of using Facebook automation software for car dealerships. Especially dealerships that are

  • It can help you save time by automating repetitive tasks.
  • It can help you reach a larger audience by sharing your content with more people.
  • It can help you manage your Facebook page more effectively by saving time and allowing your team to comments and posts quickly.
  • It can increase your following as you leverage more dynamic and engaging content on your social media pages

Get Started With Social Media Automation

The team at LESA is ready to implement social media automation and share your website content today! Get started by contacting sales@lesautomotive.com

Keep Car Shoppers Engaged and On Your Website Longer with Research Pages

It’s essential your car dealership website is doing everything it can to provide car shoppers a better and more efficient ways to shop for cars online. Online car shopping has soared in 2022 and it is expected to slow down anytime soon. How can your car dealership website stand out from other local competition? Research pages are a new LESA feature that can help educate potential car buyers and keep them engaged and on your website longer. Let’s take a look at what research pages provide, the benefits and how to implement.

What are Research Pages?

Research pages are designed to educate car shoppers on important vehicle information for new cars. Car shoppers can find the vehicles they are interested in browsing with the help of search filters including make, model, year and trim. What makes LESA research pages unique? LESA is the first to implement research pages that are not just textual, but include video component helping car shoppers learn about the car and make purchase decisions.

Once you have entered information into the filters, the page will populate numerous feature videos. Automotive manufactures provide featured videos to help shoppers understand the car in more detail. Although walk around videos can help give car shoppers great insight into the desired vehicle, featured videos provide in depth details about numerous elements of the car without having to search the Internet. The number of feature videos available varies by make and model. There are numerous video types including:

  • How-to videos
  • Vehicle feature highlight
  • Vehicle overview

The Benefits of Research Pages

As online car shopping continues to grow, providing information to consumers is key to them visiting and purchasing from your car dealership. LESA is helping dealerships by giving them the ability to add video based research pages onto your website. There are numerous benefits to implementing research pages.

#1. Consumers can learn about vehicle features in one place

There’s ample information on the internet about cars. Car dealerships should make it easy for car shoppers to find information all in one place to eliminate the need to search the web to answer all their questions. Research pages accomplish this, by having all the feature information in one place.

 A research page not only benefits car shoppers, but also benefits consumers that purchased vehicles that want to learn more about the new features. With increasing technology, its hard to learn about everything the car offers, but a research page eliminates the need to pull out a car manual and learn about features of your car.

#2. Keep Car Shoppers on Your Website Longer

By equipping consumers with the information they need all in one place, you will find that shoppers are visiting your website more frequently and staying in your website longer. This directly increases the likelihood that they will either contact or visit your dealership in person.

#3. Research Pages are Unique and Can Set Your Dealership Apart

It’s not always easy to make your car dealership website stand out from your competition. LESA research pages are a new feature that not many dealerships have taken advantage of. This can give your dealership a unique edge.

#4. It’s Easy to Implement

LESA research pages are easy to implement. In fact, the LESA team can get it set up and running on your website without having to involve website designers which can be costly.

#5. Videos are Professional and Compelling

The videos on the research pages are professionally done and visually compelling. You don’t have to hire someone to spend hours producing a quality video, and can have access to our library for numerous makes and models. When it comes to online car shopping, reading text isn’t enough to get someone to take action and buy the car. They need as much detail as possible to initiate interest in purchasing.

LESA Can Help Your Car Dealership Implement Research Pages

LESA’s technology can help your car dealership quickly implement video centric research pages to help your car dealership stand out from competition. Videos are highly educational and are helping convert car shoppers into car buyers as online car shopping continues to soar. Get started today! Contact Us

Attract Local Car Shoppers with LESA Google Business Profile Auto-Post Tool

One of the biggest opportunities in 2022 for local search visibility in automotive retail is through the expanded use of Google Business Profile, formally known as Google My Business (GMB). Google Business Profile could draw a tremendous amount of local traffic from consumers looking to find reviews, get directions and hours of operations from local car dealerships. LESA tools have the ability to automatically add your newest inventory to the Google Business Profile post carousel so you don’t have to manage it.

Let’s take a look at how LESA’s Google Business Profile Auto-Posts can benefit your business.

Is Google Business Profile Really Necessary for Car Dealerships?

Google Business Profile listing gives you another free way to show up for local searches related to your dealershipand it can often show up at a critical time, like when car buyers are trying to find nearby dealerships, look at dealership reviews, and compare dealerships they’ve already identified. It is not uncommon for dealers to see local impressions on Google Business Profile increase 10,000-50,000x a month when Google Business Profile is fully merchandised and maintained. If setup and used properly, Google Business Profile can attract high quality leads for no cost.

How To Draw an Audience on Google Business Profile

Once you’ve claimed your business through Google Business Profile, it’s time to optimize your content and keep it up-to-date so you get the most out of your business listing. Here’s how to draw an audience though Google Business Profile

  1. Setup Your Information

It might seem basic, but it’s incredibly important to make sure that your essential information, like your dealership name, address, phone number, website URL, departments, and service options are correct on your listing.

2. Keep Your Listing Consistent

 62% of consumers reported using Google Business Profile to find a local business’s phone number or address, so it’s incredibly important that your dealership’s information is correct — or you could be missing out. Consistency is an important Google ranking factor. It wants to ensure its showing the most accurate and up-to-date information in searches, since it doesn’t verify every piece of information across the internet. Make sure the information on your website is listed the exact same on your Google Business Profile page.

3. Add Photos and Videos of Your Car Dealership with LESA Auto-post

When customers have more access to your business information and updates, they can make better decisions as they browse. This allows you to:

  • Directly communicate with your local customers.
  • Improve your customer experience with timely information.
  • Promote your sales, specials, events, news, and offers.
  • Engage with your customers through videos and photos.

LESA’s auto-post tool allows your dealership to create a virtual storefront for local online shoppers through the “what’s new” section of updates on Google Business Profile. The tool will ensure that 15-20 vehicles are always maintained within your Google Business Profile carousel. Once a vehicle sells, another post fitting your set criteria will replace it automatically. You can decide what vehicles to showcase whether it’s new, used, both conditions or certified vehicles or specific models

LESA’s auto-post tool will post under the What’s New section provides general information about your business. Other update sections include COVID-19, offers and events which dealerships can use to enhance their profile.

Typically, dealerships need to hire an internal team member or outside marketing help to maintain updates on their Google Business Profile. With the help of LESA’s auto post tool, it eliminates the need for extra help as the process is standardized and maintained. ImageImage

Auto-Post Will Direct Car Shoppers to your Dealership Website

A preview of a dealer’s inventory is displayed under the “Updates” section of their Google Business Profile listing. Shoppers can scroll through a limited number of posts before clicking “Learn more” or “View all” to see more listings.

The recently added inventory is displayed in a vertical list, with added info about the vehicle
and a learn more/dealer listing button leading directly to that vehicle’s VDP.

Customers land directly on the VDP of the vehicle they are interested in. They can then watch a LESA full-motion video and take the next step in their shopping journey.

Take Your Google Business Profile Seriously, Get Started with LESA Today

Take advantage of this great new feature that lets you promote your vehicles for free in a very visible area. LESA’s auto-post capabilities can help your dealership maintain your online presence with little maintenance. Get started with a LESA driven Google Business Profile listing today.

Featured Video

Featured Videos Help Online Car Shoppers Make Purchase Decisions 

Online car shopping continues to grow rapidly in acceptance. Millennials are fueling a major part of the online sales growth. Many car dealerships have pivoted in creating websites that aid online car shoppers with information, at-home test drives and digital paperwork. In fact, a survey conducted by Progressive showed that 78% of buyers were highly satisfied with buying a car online, while only 58% of in-person shoppers registered the same pleasure.

Most dealerships understand the importance of showcasing photos and videos of their inventory on their website, but there are extra steps dealerships can take to stand out and educate their consumers as much as possible. Featured videos have numerous benefits to online car shoppers, increase time and engagement spent on website, and are easy to implement on your car dealership website. 

What are Featured Videos?

Automotive manufactures provide featured videos to help shoppers understand the car in more detail. Although walk around videos can help give car shoppers great insight into the desired vehicle, featured videos provide in depth details about numerous elements of the car without having to search the Internet. The number of feature videos available varies by make and model. There are numerous video types including: 

  • How-to videos
  • Vehicle feature highlight
  • Vehicle overview 

LESA has partnered with numerous manufacturers to provide feature videos, including: 

  • Volvo
  • Volkswagen 
  • Toyota
  • Subaru 
  • Nissan
  • Mitsubishi
  • Mercedes-Benz
  • Mazda
  • Land Rover
  • Jaguar
  • Hyundai
  • Honda
  • GMC
  • Ford
  • Chrysler
  • Dodge
  • BMW
  • Audi
  • Acura
  • Chevrolet
  • Infiniti 

What are the Benefits of Adding Featured Videos to Your Dealership Website?

Car shoppers rely on video to make informed purchasing decisions, but it’s not just walk-around videos they’re searching for. Our convenient feature videos combine OEM vehicle videos with your walk-around videos in the same player. 

Now your shoppers can find all the vehicle info they need in one place, making you the automotive authority and increasing the likelihood of an in-person visit and sale.  Video views are tracked so you can customize your follow-up based on what videos your customers are interested in. Other benefits include: 

  • Decrease bounce rate: when you have all the videos your customers need to inform their choices, there is less reason for them to leave your site to find the info elsewhere.
  • Increase Time on Site: Studies prove that the more time a shopper spends on a site, the more likely they are to buy from it. LESA feature videos help you provide shoppers with the useful, relevant video content they need to stay put on your site.
  • Plug and Play: Your feature videos can be installed immediately after you order it. It’s simple, effective and ready to go when you are.
  • Available Right Away: It’s not easy to shoot a walk around video of the vehicle right away, so until your team has a chance to upload, we can add featured videos so car shoppers have something to look at.
  • It’s Easy to Implement: Adding featured video to your search results page and vehicles details page is extremely easy to implement with the help of LESA team, and requires no maintenance. 

Examples of Featured Videos 

The Bottom Line: 

Most car dealerships have evolved and showcase photos and videos of their inventory on their car dealership website. Studies continue to prove that people enjoy shopping for cars online and the numbers are expected to grow. Your dealership needs to provide as much information as possible to help car shoppers make online purchasing decisions. Featured videos are a great way to make your car dealership stand out, and increase time spent on your website.

Get Started with Featured Videos on Your Car Dealership Website Today!

LESA featured video library includes numerous makes and models across multiple manufactures. Videos are easy to implement and involve no complicated maintenance from the car dealership. Let’s get started today!

Custom Backgrounds Car Dealership

Increase Uniformity & Professionalism on Your Car Dealership Website With Custom Backgrounds

Online car shopping has grown tremendously in popularity since the pandemic started. Most car dealerships are able to equip their shoppers with the information they need on their website  to make important purchasing decisions.

However, certain obstacles don’t always make it easy to showcase your cars online. Seasonal changes such as rain and snow can make it tough to showcase your inventory online. LESA is helping car dealerships create professional photo library that stand out compared to competition with custom backgrounds.

Why Do I Need Custom Backgrounds?

Not all car dealerships have the perfect staging area to shoot inventory photos and videos. Especially dealerships in the city environment aren’t able to take professional photos of their inventory to showcase online. In fact, numerous dealerships pay tens of thousands of dollars for a proper staging area. Custom backgrounds is a much more economical alternative to having a professional background.

 Additionally, as mentioned above, seasonal obstacles such as rain or snow can create challenges while shooting vehicle inventory photos and videos. With cars selling as fast as they are, your dealership doesn’t have days to wait until the weather clears to put your cars online.

Custom backgrounds can help your website have a professional feel, which can also help build trust with potential car shoppers. Custom backgrounds can improve the car shopping experience on your website in numerous ways:

  • Shorten Time to Market: Don’t worry about exact vehicle placement when shooting your photos. Shoot as-is and leave the background to us.
  • Increase Uniformity: Bring consistency to your site for a clean, professional look. This is especially helpful to have consistency across your search results page.
  • Increase Brand Recognition: Make a lasting brand impression with every photo with an added logo.
  • Shift Focus: Take attention away from surrounding elements and let the viewer focus on what matters: your inventory
  • Maintain authenticity and stand out: So many car dealerships use images that look alike. Your dealership has the chance to stand out by creating custom backgrounds.

Two Types of Custom Backgrounds for Your Car Dealership Website

LESA offers two types of custom backgrounds for your car dealership website.

Option 1- Hybrid Background: A hybrid background has the ability to remove the background of the image while keeping the floor. This provides a consistent look and feel across your website to help car shoppers focus on the vehicles opposed to background distractions.

Option 2- Full Background Replacement: A full background replacement completely removes the car from the original environment and uses different floors and a different background image. To do this, the LESA team adds shadows and professional shading to ensure the car does not look fake in it’s new environment.

Custom Backgrounds: Make Your Dealership Website Stand Out

Having a great car dealership website is essential in today’s environment, as numerous car shoppers are pivoting from researching and buying cars online from traditional visits to the dealership. Custom backgrounds can make a huge difference, and ensure a professional look and feel across your entire website. Contact a LESA representative today.

Scanning the VIN Makes LESA Video Toolbox Easiest Tool on the Market

Consumers are reluctant to go to the dealership now with the capabilities of shopping for a car online. They expect to see and experience a vehicle online through the use of video to limit their trips to the dealership. This is why LES Automotive has numerous video centric products to help car dealerships easily record and publish walk around videos to their car dealership websites. The dealer video inventory app (DVI) is versatile and allows you to very easily take photos and record high quality videos of the car to help educate car shoppers on important vehicle details. 

A new feature, scanning the VIN to find the vehicle, including the VIN on the windshield, is making LESA technology the simplest and easiest tool to use on the market. Let’s take a look at how this new feature is simplifying the process for car dealerships. 

What Is the Dealer Video Inventory App?

DVI allows car dealerships to easily capture automotive photos and walk around videos for your website in just minutes. They will be available on the dealerships website and syndicated on third party websites as well, such as Autotrader, KBB, and Cars.com. The speed to market of the DVI app is unbeatable, as it allows you to have a walk around video of a car within two hours of it being uploaded. In addition once uploaded, the video will have background music and VoiceOver explaining details of the car.

How Does The New VIN Feature Work?

When you get started with LESA Dealer Video Inventory App, one of the first steps that LESA will do is to fetch your inventory from your inventory management system into the app. Once complete, when your photographer or lot tech opens the app, they will see an “inventory feed” of all the vehicles at the car dealership. 

Many car dealerships may have hundreds of cars, which may seem inconvenient when looking  for a specific vehicle. However, LESA’s new feature, scanning the VIN, easily allows your photographer or lot tech to find the vehicle in just seconds to allow them to capture photos and videos of the car quickly.

Here Are The Ways To Find A Car…

Option #1: At the top of the vehicle list, there is a search bar that allows you to easily search for the stock number.

Option #2: You can take advantage of the VIN on the windshield or barcode on the drivers side door. About 90% of vehicles will have the barcode on the drivers side door.

  • Once the VIN has been scanned, the DVI will bring you to the vehicle details page, containing important details specific to that vehicle, such as the year, make, and model.
  • If the car does not exist in your inventory, there is an option to add the new vehicle to your inventory list to allow you to then shoot photos and video of the newly added vehicle. 

How Does The VIN Feature Benefit Car Dealerships?

This allows your photographer to lot tech to easily record vehicles without spending too much time searching for a car in your inventory list. If your photographer has hundreds of videos they need to shoot on the lot, they need to be as efficient as possible. This will allow your photographer to spend no more than 5 minutes per car to capture video.

Once the videos are uploaded, they will be available on the car dealership website within two hours with custom VoiceOver. DVI is helping car dealerships get their videos up quickly so they can sell the car within hours of it arriving on the lot.

Videos directly benefits car shoppers as video has been proven to have instrumental impact on car shopping online. In fact, users that interacted with video compared to not had a 4x increase in conversions based on dozens of car dealerships we analyzed. 

LESA is the Only Company with This Innovative Technology

We are the only automotive video company that has this Windshield VIN scanning feature. LESA is constantly looking to improve products and being on the forefront of having the best and simplest product on the market.

If your car dealership is looking for an efficient tool to quickly get your vehicles online, increase website traffic, and boost sales, using LESA’s DVI could be a great place to start.

Get Started with LESA Today

Speak with a LESA representative today sales@lesautomotive.com