marketing for car dealerships Archives — Page 2 of 2

Tag: marketing for car dealerships

Increase Uniformity & Professionalism on Your Car Dealership Website With Custom Backgrounds

Written on July 21, 2022. Posted in News.

Online car shopping has grown tremendously in popularity since the pandemic started. Most car dealerships are able to equip their shoppers with the information they need on their website to make important purchasing decisions.

However, certain obstacles don’t always make it easy to showcase your cars online. Seasonal changes such as rain and snow can make it tough to showcase your inventory online. LESA is helping car dealerships create professional photo library that stand out compared to competition with custom backgrounds.

Why Do I Need Custom Backgrounds?

Not all car dealerships have the perfect staging area to shoot inventory photos and videos. Especially dealerships in the city environment aren’t able to take professional photos of their inventory to showcase online. In fact, numerous dealerships pay tens of thousands of dollars for a proper staging area. Custom backgrounds is a much more economical alternative to having a professional background.

Additionally, as mentioned above, seasonal obstacles such as rain or snow can create challenges while shooting vehicle inventory photos and videos. With cars selling as fast as they are, your dealership doesn’t have days to wait until the weather clears to put your cars online.

Custom backgrounds can help your website have a professional feel, which can also help build trust with potential car shoppers. Custom backgrounds can improve the car shopping experience on your website in numerous ways:

Shorten Time to Market: Don’t worry about exact vehicle placement when shooting your photos. Shoot as-is and leave the background to us.
Increase Uniformity: Bring consistency to your site for a clean, professional look. This is especially helpful to have consistency across your search results page.
Increase Brand Recognition: Make a lasting brand impression with every photo with an added logo.
Shift Focus: Take attention away from surrounding elements and let the viewer focus on what matters: your inventory
Maintain authenticity and stand out: So many car dealerships use images that look alike. Your dealership has the chance to stand out by creating custom backgrounds.

Two Types of Custom Backgrounds for Your Car Dealership Website

LESA offers two types of custom backgrounds for your car dealership website.

Option 1- Hybrid Background: A hybrid background has the ability to remove the background of the image while keeping the floor. This provides a consistent look and feel across your website to help car shoppers focus on the vehicles opposed to background distractions.

Option 2- Full Background Replacement: A full background replacement completely removes the car from the original environment and uses different floors and a different background image. To do this, the LESA team adds shadows and professional shading to ensure the car does not look fake in it’s new environment.

Custom Backgrounds: Make Your Dealership Website Stand Out

Having a great car dealership website is essential in today’s environment, as numerous car shoppers are pivoting from researching and buying cars online from traditional visits to the dealership. Custom backgrounds can make a huge difference, and ensure a professional look and feel across your entire website. Contact a LESA representative today.

Scanning the VIN Makes LESA Video Toolbox Easiest Tool on the Market

Written on May 2, 2022. Posted in News.

Consumers are reluctant to go to the dealership now with the capabilities of shopping for a car online. They expect to see and experience a vehicle online through the use of video to limit their trips to the dealership. This is why LES Automotive has numerous video centric products to help car dealerships easily record and publish walk around videos to their car dealership websites. The dealer video inventory app (DVI) is versatile and allows you to very easily take photos and record high quality videos of the car to help educate car shoppers on important vehicle details.

A new feature, scanning the VIN to find the vehicle, including the VIN on the windshield, is making LESA technology the simplest and easiest tool to use on the market. Let’s take a look at how this new feature is simplifying the process for car dealerships.

What Is the Dealer Video Inventory App?

DVI allows car dealerships to easily capture automotive photos and walk around videos for your website in just minutes. They will be available on the dealerships website and syndicated on third party websites as well, such as Autotrader, KBB, and Cars.com. The speed to market of the DVI app is unbeatable, as it allows you to have a walk around video of a car within two hours of it being uploaded. In addition once uploaded, the video will have background music and VoiceOver explaining details of the car.

How Does The New VIN Feature Work?

When you get started with LESA Dealer Video Inventory App, one of the first steps that LESA will do is to fetch your inventory from your inventory management system into the app. Once complete, when your photographer or lot tech opens the app, they will see an “inventory feed” of all the vehicles at the car dealership.

Many car dealerships may have hundreds of cars, which may seem inconvenient when looking for a specific vehicle. However, LESA’s new feature, scanning the VIN, easily allows your photographer or lot tech to find the vehicle in just seconds to allow them to capture photos and videos of the car quickly.

Here Are The Ways To Find A Car…

Option #1: At the top of the vehicle list, there is a search bar that allows you to easily search for the stock number.

Option #2: You can take advantage of the VIN on the windshield or barcode on the drivers side door. About 90% of vehicles will have the barcode on the drivers side door.

Once the VIN has been scanned, the DVI will bring you to the vehicle details page, containing important details specific to that vehicle, such as the year, make, and model.
If the car does not exist in your inventory, there is an option to add the new vehicle to your inventory list to allow you to then shoot photos and video of the newly added vehicle.

How Does The VIN Feature Benefit Car Dealerships?

This allows your photographer to lot tech to easily record vehicles without spending too much time searching for a car in your inventory list. If your photographer has hundreds of videos they need to shoot on the lot, they need to be as efficient as possible. This will allow your photographer to spend no more than 5 minutes per car to capture video.

Once the videos are uploaded, they will be available on the car dealership website within two hours with custom VoiceOver. DVI is helping car dealerships get their videos up quickly so they can sell the car within hours of it arriving on the lot.

Videos directly benefits car shoppers as video has been proven to have instrumental impact on car shopping online. In fact, users that interacted with video compared to not had a 4x increase in conversions based on dozens of car dealerships we analyzed.

LESA is the Only Company with This Innovative Technology

We are the only automotive video company that has this Windshield VIN scanning feature. LESA is constantly looking to improve products and being on the forefront of having the best and simplest product on the market.

If your car dealership is looking for an efficient tool to quickly get your vehicles online, increase website traffic, and boost sales, using LESA’s DVI could be a great place to start.

Get Started with LESA Today

Speak with a LESA representative today sales@lesautomotive.com