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Two Video Apps Helping Car Dealerships Showcase Vehicles and Boost Sales Online. 

The last two years have pushed car dealerships to evolve focusing on digital channels and selling cars online. The transformation in the automotive industry came quicker than expected due to the push by COVID-19. As car dealerships continue to adapt and tailor their strategies towards online channels, they should be aware of tools they can use to help sell cars online.

LESA automotive offers two different video apps for car dealerships to help showcase vehicles online and boost sales online. Let’s take a look at the apps and how each one of them can benefit your car dealership. 

Dealer Video Inventory App

The Dealer Video Inventory (DVI) App allows your in-house photographer or professional lot services company to easily record walk around 360 videos of your car dealership inventory. For used cars, the video can showcase the condition of the vehicle  which builds trust, credibility and customer confidence.  Shopping for new cars has become a very personalized experience. Video can help consumers shop and browse custom features. The DVI app can help showcase all the different new makes and models helping consumers shop without having to go to multiple dealerships.

How Does It Work?

Your photographer can easily capture automotive videos, photos, and ultra 360 spins for your dealership’s inventory in minutes. Not only can the app to shoot videos, but they can also take all photos on the app as well, merging both photographs and video into one simple solution.

Step 1: Scan the VIN

Find or add a vehicle instantly. Use the camera to easily scan the VIN. The app will automatically find the vehicle or you can add it to the inventory.

Step 2: Capture video

Record an HD full-motion walk around video and capture photos simultaneously. Add optional voiceover, background music and more after upload.

3. Upload to Website

Upload and syndicate your videos to your dealer website, social media channels and third-party providers within hours from smartphone.

The Benefits of the Dealer Video Inventory App

Recording Videos Has Never Been Easier: Your in house photographer or lot service company can easily record vehicle walk around videos and capture photos in just a few minutes. All you have to do is record the video on your mobile device, and upload and syndicate to your dealership website and third party providers. Additionally, the DVI app will automatically create ultra 360 spin and upload it to your dealership website. The app can easily capture photos, videos and ultra 360 spin in just minutes. 

Videos Help Your Audience Retain Information: Viewers retain 95% of a video’s message as compared to 10% if reading it in text. Emotions play a significant role in retaining information. Video allows the car shopper to be there without being there in person.

Increase Engagement and Time Spent on Website: The more time a viewer spends on a shopping page, the more likely they are to buy. People spend on average 2.6x more time on pages with video than without. Our full-motion walk-around videos have an 80% completion ratio average for a 2-minute video. This shows consumers are engaged and recognize the value that video provides.

It’s Extremely Cost Effective: Video production can be extremely time consuming and expensive. Many car dealerships think that having vehicle walk around videos requires hiring a videographer which can cost thousands of dollars. LESA video inventory vehicles have changed that, making it easier than ever for your in-house photographer to shoot vehicle walk around videos. Not only can your photographer use the app to shoot videos, but they can also take all photos on the app as well, merging both photographs and video and 360 ultra spin into one simple solution. The photos and videos taken from each car are saved in the app and can be easily uploaded to your car dealership website in just two hours.

Interact with Features That Matter Most to Customers: LESA spotlight features allows consumers to view key highlights in the video and interact with features that matter most. Spotlight easily helps car shoppers identify the wheel, headlight, steering wheel, odometer/speedometer, navigation system in the video.

Drive Organic Traffic with Video SEO: Video SEO is an under explored aspect of SEO. Having video on your website allows google to drive traffic to your website.

Dealer Video Suite App 

The Dealer Video Suite (DVS) app is a video toolbox for your sales team and BDC (business development center) team, bringing your dealership closer to your clients than ever before via personalized videos.

Types of Videos on LESA Video Suite

Vehicle Walk Around:

If you are using the DVI app to capture video walk around, you can leverage the library you already have to send personalized vehicle videos. What really makes this app effective is that you can send a video of a car to an incoming lead without the sales person having to leave their desk to shoot the video. However, if the sales team wants to go out and capture and send a vehicle walk around instead of using the library they can do it on the DVS app. The app easily allows you to send a video of the car of interest in addition to custom branding, custom VoiceOver, background music, and more.

The picture in picture features allows sales rep to put a recorded video of themselves on vehicle video, allowing the potential customer to see the car and sales person in one video.

Let’s face it, most consumers hate the sales tactics used by car salesman and feeling pressured into buying a car when they are at the dealership The picture in picture helps establish trust increasing the likelihood of the consumer visiting the dealership and the eventual purchase of a car. Additionally, the sales team can upload the video to a dealership branded landing page which can then be emailed or texted to the recipient. 

Picture in picture feature allows the sales team to easily send vehicles to incoming leads

Vehicle Testimonial

The Vehicle Testimonial feature allows you to capture positive customer reviews during the delivery of the vehicle and before they drive off the lot.  The DVS App allows sales reps to shoot positive customer review videos and share them on your dealership’s social media channels such as YouTube, Facebook and Twitter.

In a competitive environment, reviews are very important. Numerous consumers search for dealership reviews before committing to purchasing a vehicle, to ensure other consumers had a positive experience. LESA video suite uses proprietary SEO video techniques once the testimonial video is uploaded to your car dealership website to ensure your reviews are being found on Google. If a potential customer searches “your dealership name” and “reviews”, the testimonial videos will come up at the top of the first page of Google. 

Promo Videos

Almost 50% of internet users look for videos related to a product or service before visiting a store. The promo videos in the DVS App allows you to easily create promo videos with our app and instantly publish to your dealer website without involving the website provider. 

For example, if your car dealership is running a Fourth of July special you can create a custom promo video and tailor it to any make or model applicable to show up after the vehicle video on the car dealership website. The app even allows you to select an end date, so the promo video will automatically disappear off your website without having to go in and manually remove. The promo videos are so easy to upload, it removes the need to involve a website provider which can cost extra time and money. Additionally, you don’t have to hire a professional videographer, the promo video can be shot entirely from a cell phone.

Thank You Videos

Every brand interaction leaves an impression. As a car dealership, you want to end the deal on a warm, fuzzy note to create customers for life. Thank you videos allow you to increase referrals and repeat business by adding a personal touch. It’s a simple and smart solution to increase your dealership revenue.

Thank you videos also allow the car dealership to introduce the services department to their new customer. That way, if their vehicle needs any repairs they know who to call.

The Bottom Line: It’s Time to Elevate Your Online Strategy

LESA is the largest provider of online video solutions for car dealerships with thousands of dealerships using their tools. LESA has the data that proves the success video can provide for car dealerships. Check out the study they conducted to learn more. 

LESA’s New Technology, Ultra 360 spin, Offers Important Advantages Over Traditional 360 Spin

Online car shopping has grown exponentially during the last two years pushing car dealerships to create a stronger online presence. This trend does not seem to be slowing down anytime soon as car shoppers prefer to visit the car dealership less and to use online tools when looking for a new car.

So how can a car dealership display it’s inventory on their website? Buying a car is a huge purchase for most consumers, and it is important dealerships equip shoppers with all the information they need to make such a large purchasing decision. LESA’s new feature, Ultra 360 spin, is an innovative technology compared to traditional 360 spin that is helping consumers view the car as if they were there in person thanks to the use of video.

Let’s take a look at traditional 360 spin vs. Ultra 360 spin and the advantages Ultra 360 spin has in helping consumers make important purchasing decisions. 

What is Traditional 360 spin and How Does It Work?

Although traditional360 spin is not technically video, numerous car dealerships have added it to their websites. Traditional 360 spin offers interactive images that allow your customers to view the exterior of a vehicle from every angle.

Traditional 360 spin works similar to a flip book, and is a collection of consecutive photos that creates the illusion of a spin allowing you to view multiple angles of the car. If a consumer views a traditional 360° spin image on their computer, they can drag their mouse to rotate the vehicle. If the image is viewed on a tablet or mobile device, all it takes is a swipe of the finger to rotate the image.

What Is Ultra 360 spin and How Does It Work?

Ultra 360 spin uses video technology to provide seamless and smooth visibility into the condition of the vehicle on the outside and the inside of the car. Ultra 360 spin technology scrubs video footage back and forth giving the car shopper the ability to view numerous angels of the vehicle with the swipe of a finger or click of a mouse. 

The AI spotlight technology allows shoppers to easily zoom on important car details such as cup holders, buttons, tires, steering wheel, navigation and more. Ultra 360 spin technology offers a completely different and more transparent view of the vehicle making it easier than ever to successfully shop for a car from the comfort of your home, without missing any important details. 

For Ultra 360 spin to be implemented, walk around videos must be recorded of each vehicle. Once the walk around vehicle videos are recorded, your dealership can benefit from both vehicle videos and Ultra 360 spin. 

The Advantages of Ultra 360 spin over Traditional 360 Spin?

Traditional 360 spin is broken down into exterior and interior photos. The exterior photos can be rough or smooth depending on the exterior spin is constructed, which could lack the detail needed to view the car. With regards to the interior traditional 360 spin, it is just a 360 photo that is fixed on the arm rest, which allows for minimal detail to be seen since you are spinning from a fixed location. The consumers then must rely on hotspot photos, which they have likely already viewed in the photo gallery. 

Ultra spin, on the other hand, uses video technology to provide a new smooth and seamless view of the car almost as if you were viewing the car in person with the swipe of a finger. Spotlight features allow the consumer to easily view features that matter most in detail. compared to just a photo gallery or a fixed location. The visibility into the interior allows the consumers to see different angles as if you were shopping in person. Hot spots in traditional 360 spin are nothing more than photos that the consumer has already looked at, therefore providing no additional value to help them making important purchasing decision. 

Why Multimedia Features Are Important for Dealerships in 2022?

In 2022, it is time for car dealerships to elevate and innovate with multimedia. Multimedia combines text, graphics, audio, 360 spin and video that let the user navigate, interact, create, and communicate. LESA multimedia player takes on a custom and innovative approach to having multimedia on a car dealership website. The LESA player allows the dealership to have numerous different features for each vehicle, with little effort. The simple tool can help empower consumers to make purchasing decisions without numerous trips to the dealership.

Data from a LESA study which analyzed dozens of car dealerships showed users that interacted with multimedia spent 3x the amount of time on a website then users that did not. Additionally, data from the study showed that car dealerships that implemented video features on their website saw an 400% increase in conversions on their website. Implementing video really can be the difference in turning car shoppers into car buyers. 

The Bottom Line

In 2022, photos won’t be enough to sell cars online. In a competitive environment such as the automotive industry, it is essential car dealerships tailor an online strategy to the preferences of the consumers they serve. Consumers continue to prove that multimedia is the most effective medium to learning and digesting information making Ultra 360 spin an attractive option for car dealerships looking to sell cars online.

Speak with a LESA Representative Today!

Interested in learning more about LESA Video Technology for Car Dealerships? Get Started and talk to a representative today! sales@lesautomotive.com