Video helps you capture customers at the start of their car search and build a relationship that will lead them to your store. Customers engage with video from the beginning of their car shopping journey to the end, and now even beyond, into their relationship with your service department. You need to be there, offering them the video content they’re looking for during their first Google search, through their comparison shopping on your competitors’ websites and social media platforms, all the way to your BDC. At every stage, you’re building trust through the transparency and human connection that only video can deliver.

LESA offers the tools you need to do all of the above. By now you already know our apps make it easy to create professional-looking walkaround videos for your website. But did you know we also use automated social media to leverage this same content across popular platforms like Facebook, Instagram, and Google My Business? Having a digital showroom with shareable content in all these key places at the same time drives up engagement exponentially, which leads to more in-person buyer traffic. Intrigued? You can read more about it here in our blog.

In addition to expanding your online presence, we’ll help you use Video SEO to drive more traffic to your dealership website. Google now grants top priority to video search results, so your vehicles will start ranking higher than the photos-only competition once they are viewable in video format. Check out this graphic that illustrates how video engages customers from their initial search to signing the purchase agreement.