Mobile Site Integration Roll-Out
It is reported that 35% of a website’s visitors can be attributed to mobile surfers. When 1 in 3 of your potential customers use their mobile devices to access your website, it is important to assure that customers can digitally engage with you just as they would on a desktop version of your site.
This, of course, means that in order to maximize your dealership’s potential and increase leads, they must also be able to view your LESA video inventory on their mobile device. It is vital, then, to have the LESA video button available to shoppers while they browse dealer mobile websites.
As you probably already know, your mobile site is a completely separate entity from your regular site. Therefore, it needs to be separately integrated with our full-motion video system. We have been working hard to make these integrations possible, but often run into difficulties. This is because we have to work with every provider individually to get their mobile platforms compatible with our video button. With our newly developed mobile-specific embed code, this is now possible with several providers. Our buttons will now be visible on both the SRP and VDP of Dealer.com, Dealer E-Process, and Fox Interactive sites. We are continuing to work with other providers to integrate our button into their mobile platforms. Unfortunately, at this point in time, we are unable to integrate with Cobalt sites, however, we do provide a work-around for Cobalt customers through our partner, MPN. They can create a fully integrated mobile website for your dealership. For more information on how this can be achieved, please contact MPN by following this link.
Our button on the SRP of a Dealer.com site
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