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LESA July 2014 Newsletter

Search query: “2014 audi los angeles”
Also try “2014 BMW x5 escondido”

Google Uses Over-Sized Thumbnails to Promote Video

Still have doubts about Google’s commitment to promoting video over textual results? Take a look at these non-paid, completely organic results for LESA-powered testimonials and video inventory. Not only are they first in the list of results, the thumbnail takes up the whole top half of the page! This level of video promotion is most often seen with music searches, but LESA videos (even testimonials posted via our video testimonial app) are now beginning to appear just as prominently.

Search Query: “capital cadillac review”

Mobile Site Integration Roll-Out

It is reported that 35% of a website’s visitors can be attributed to mobile surfers. When 1 in 3 of your potential customers use their mobile devices to access your website, it is important to assure that customers can digitally engage with you just as they would on a desktop version of your site.

This, of course, means that in order to maximize your dealership’s potential and increase leads, they must also be able to view your LESA video inventory on their mobile device. It is vital, then, to have the LESA video button available to shoppers while they browse dealer mobile websites.

As you probably already know, your mobile site is a completely separate entity from your regular site. Therefore, it needs to be separately integrated with our full-motion video system. We have been working hard to make these integrations possible, but often run into difficulties. This is because we have to work with every provider individually to get their mobile platforms compatible with our video button. With our newly developed mobile-specific embed code, this is now possible with several providers. Our buttons will now be visible on both the SRP and VDP of Dealer.com, Dealer E-Process, and Fox Interactive sites. We are continuing to work with other providers to integrate our button into their mobile platforms. Unfortunately, at this point in time, we are unable to integrate with Cobalt sites, however, we do provide a work-around for Cobalt customers through our partner, MPN. They can create a fully integrated mobile website for your dealership. For more information on how this can be achieved, please contact MPN by following this link.

Our button on the SRP of a Dealer.com site

NADA Updates

Far away, but so close…

The 2015 San Fransisco NADA convention in January might seem as though it’s a long way down the road, but, as we’ve discovered, a lot goes into planning an event like this and preparation takes all year.

Luckily, we are partnered with the fine folks at SoftSpace Exhibits and they have made the process much easier for us. Not only have they designed our booth for us, they help with all the deadlines and paperwork that come with successfully exhibiting at NADA.

We are still awaiting our booth assignment (fingers crossed it’s not right behind a pillar!), but we have put our name in for a 10 x 20 foot space and expect to find out our place within the Moscone Center by the end of the month.

We’ll keep you posted on further developments and encourage you to schedule a meeting with us to find out about special show pricing if you plan on attending.



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