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LESA March 2015 Newsletter

LESA Videos Now on Cars.com App

We’ve long been integrated with their conventional website, but for the first time, LESA full-motion inventory videos are integrated with the Cars.com mobile app (available on iOS and Android). Download the free app today and experience LESA’s expanding mobile presence.

Use the following search to test: Click “Dealer and Reviews” section, type in Hassett along with the zip code 11793 into the dealer search area, and pick any car with a video button. Here’s one we found:

On February 12th, Tom Rocha had another opportunity to speak in a Digital Dealer Workshop session in Seattle, WA.

About the experience he said,”Aside from being able to impart knowledge, which I am always excited to do, I was able to increase my professional development by sitting in on some sessions given by Larry Bruce and Kathy Cruz.”

We anticipate many more successful ventures into the talk circuit from Mr. Rocha this year.

Testimonial User Highlight
The above testimonial video was produced by Taylor Chrysler Dodge Ram, a LESA testimonial app user since May of last year. They go above and beyond to create these wonderful videos with a branded backdrop, hand-held microphone, and overhead lighting. And it pays off! They have excellent SEO and their viewership is through the roof. This particular video has 71 views! Great job, guys.

LESA is animated! Check out our new whiteboard video promoting the Dealer Video testimonial app.

Dealers struggle to cope with waves of incoming sales pitches

According to a February 2nd article in Automotive News, dealers these days are being assaulted with constant vendor inquiries. Suppliers of digital goods are particularly overwhelming for those interested in modernizing their dealerships.

Steve Cook, a manager at Cook Chevrolet-Buick in Vassar, Michigan, receives an average of 30 emails a day from digital vendors urging him to invest in their services…or else.”We’re being told that we’re backward if we’re not doing them. We’re still being told that it’s the way of the future, but we’re being talked into things that I don’t think work.”

So how should a dealer sort through the host of solicitors they are faced with on a daily basis? According to the article, it’s by asking other dealers. “Dealers tend to be honest with their fellow dealers,” said Mark Rikess, a Los Angeles sales and process consultant. And he’s right. Who better to trust when adding a service to your dealership than somebody else already using it?

That’s where we at LESA set ourselves apart from the onslaught of insistent vendors. Members of our ever-expanding client base take notice of the quality of our full-motion videos, the traffic they bring to their site (and ultimately their lots), and the world-class customer service we provide. They appreciate the positive changes we bring to their operation and then pass this information on to other dealers within their groups. It’s easy: provide people with high quality products and service and watch your reputation bloom.




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