Dealers struggle to cope with waves of incoming sales pitches
 According to a February 2nd article in Automotive News, dealers these days are being assaulted with constant vendor inquiries. Suppliers of digital goods are particularly overwhelming for those interested in modernizing their dealerships.
Steve Cook, a manager at Cook Chevrolet-Buick in Vassar, Michigan, receives an average of 30 emails a day from digital vendors urging him to invest in their services…or else.”We’re being told that we’re backward if we’re not doing them. We’re still being told that it’s the way of the future, but we’re being talked into things that I don’t think work.”
So how should a dealer sort through the host of solicitors they are faced with on a daily basis? According to the article, it’s by asking other dealers. “Dealers tend to be honest with their fellow dealers,” said Mark Rikess, a Los Angeles sales and process consultant. And he’s right. Who better to trust when adding a service to your dealership than somebody else already using it?
That’s where we at LESA set ourselves apart from the onslaught of insistent vendors. Members of our ever-expanding client base take notice of the quality of our full-motion videos, the traffic they bring to their site (and ultimately their lots), and the world-class customer service we provide. They appreciate the positive changes we bring to their operation and then pass this information on to other dealers within their groups. It’s easy: provide people with high quality products and service and watch your reputation bloom.
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