LESA March 2016 Newsletter

Written by LESA on March 4, 2016.

Learn about…

The Revs Video Retargeting Program
The New and Improved Dealer Video Suite App
LESA Booth at NADA Las Vegas 2016

Video Retargeting with Revs

You’re probably very familiar with the practice of product retargeting: click on a product on Amazon, go to another website, and chances are you’ll see an ad for that very same product somewhere on the page. It’s an effective tactic used by a growing number of businesses online, so effective that 70% of shoppers exposed to retargeted ads convert to customers.

Revs is a retargeting product for the automotive industry that takes this concept a step farther. It retargets to the VIN level with full-motion video rather than still images. Customers watch full-motion videos by LESA on a dealer website, navigate to another webpage within the distribution network, and see a custom video ad of the same vehicle they were just looking at generated as either video pre-roll or as a sidebar video ad.

The partnered distribution network is large, featuring prominent sites such as CNN, Forbes, CNET, ESPN, Huffington Post, Foxnews.com, MSN.com, Yahoo, and many more.

To find out how your dealership can enroll in the Revs retargeting program, please send and email to sales@lesautomotive.com or call us at 1-877-829-2328

Dealer Video Suite App

Give your dealership a video toolbox with the new and improved
Dealer Video Suite App.

With our revamped app, you can use the power of video to your advantage during every step of the car sales process:

Follow up on leads with personalized video vehicle walk-arounds:

Shoot and send a custom vehicle walk around or choose an existing video from a library (complete with automated voiceover). You can also personalize your walk-arounds by adding your own custom voice over.

Control your online reputation with video testimonials:

Text testimonials are ok, but nothing beats a video when it comes to making an impact on future customers. Shoppers prefer videos during every step of the car purchasing process, review research included! Add SEO tags, share to Facebook and Twitter, and publicly publish to YouTube to enhance your dealership’s online reputation.

Close each sale with a thank you video:

With this feature you and your sales representatives can thank the customer for their business with a unique video message. Retain customers by adding additional clips to introduce the service department and send directly to their email or text to their smart phone from the app.

Upon enrollment, a LESA agent will schedule a personalized training session with you to ensure that your dealership gets the most out of their Dealer Video Suite experience.

Please send and email to sales@lesautomotive.com or call us at 1-877-829-2328 to enroll.

Still gambling that your dealership can make it

without full-motion video?

Don’t risk it! Visit us at NADA booth 5737N and find out how video for your vehicle inventory can transform your business:

49% of shoppers visit a dealership after viewing a vehicle video.
69% of people who used YouTube while buying a car were influenced by it-more than TV, newspapers, and magazines!
58% of shoppers consider companies that produce video content to be trustworthy
96% of shoppers find videos helpful when making purchase decisions online
42% of shoppers would like to see more product description and service demonstration videos, such as 360-degree product views.