LESA May 2016 Newsletter

Written by LESA on May 14, 2016.

Money -saving offers inside!

Down from an average of 5 dealers visited pre-purchase just a few years ago, it’s clear that the majority of vehicle research taking place online. This makes it more important than ever to make an impression on shoppers BEFORE they reach your lot. Photos just aren’t enough anymore, which is why real, full-motion video is the best way to deliver as much information about a vehicle to a potential shopper as possible. Introducing: the Video Inventory Lite App! The fastest way to stand out to shoppers online. This DIY inventory video product allows dealers to:

Quickly shoot full-motion video of each car in your inventory.
Easily customize each video with optional personalized voice over and additional clips.
Add automated intros and outros, background music, and watermarks to vehicle videos.
Distribute videos automatically to a dealer website and YouTube
Enjoy the benefits of LESA’s dedicated support team and access to real-time video stats.

All from the convenience of a single app which can be upgraded at any time to include premium features such as video publishing to Cars.com, Autotrader, and other third party sites, and automated human voice over.

Contact us today to see how Video Inventory Lite can help you get video on your website quickly, easily, and without breaking your budget:
1-860-821-0657
sales@lesautomotive.com

Watch the above video to see the Video Inventory Lite in action! Hold on until the end to see how to sign up.

If you haven’t been automatically updated already, visit the app store and perform a manual update of the Dealer Video Suite to get your hands on these new features:

Customer Email and Text Message Customization:
You can now customize the outgoing email and text message templates for each video type in the app settings. The changes will be applied automatically to all outgoing messages and can include such things as sales event promotions, dealership info, or just your own personal spin on the default text. Watch the video below to see how to achieve this and what a finished email would look like.

CRM Lead Tracking:
Walk-around videos are undeniably a powerful weapon in your sales arsenal, but how can you track the results? Now, with the ability to send detailed customer info directly to the CRM of your choice each time you send out a walk around video, you can see definitively how LESA videos are working for you. Just enter your CRM email address in the app settings and an event or ticket will be created automatically within that CRM each time you share a walk-around video. Future correspondences resulting from this ticket will also be tracked, allowing you to follow a walk-around video lead from beginning to end.

Check out this short video on how to access and use the new Dealer Video Suite features outlined above.

Don’t have the Dealer Video Suite yet? Call or email us now to get started!
sales@lesautomotive.com
1-860-821-0657

Screenshot of a default thumbnail from a LESA customer’s Cobalt Vehicle Details Page

LESA and Cobalt/CDK (one of the leading website providers for car dealers) have a close and rewarding relationship. As a result of this collaboration we are now able to make LESA video the first thing a shopper sees when they enter the vehicle details page. The result, of course, was an explosion of video plays: one dealer experiencing a jump from 817 total views to 7126 views in the span of one month! They also received an additional 11 leads just from customers filling out the request more info form after the video. More proof that consumers are looking for video to help them learn more about vehicles while they perform shopping research.

Overall, our time at NADA was a success! We thoroughly enjoyed sharing booth space with our friends from Xcite Advertising and look forward to teaming up again soon. Also, several of our team members were happy to finally meet each other in person after working together remotely for years!