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New Nationwide Study: Walk-Around Videos Increase Auto Dealership Consumer Engagement Nearly 50%

Consumers Spend 44% More Time on a Dealer Website Where Vehicle Videos Were Available

MANCHESTER, CT– As Next-Gen consumers come of age, video as a motivational and purchasing tool is on the rise. What is the current impact of video for automotive dealers as they look more and more to online platforms to market and sell their vehicles and what should they be doing to engage more customers? LESA, the nation’s largest dealer vehicle video merchandising provider, in conjunction with Vistadash, the premier online automotive data aggregator, conducted a joint study to analyze the metric effects of video usage by consumers on dealer websites and determine factors related to consumer efficacy of walk-around videos via dealership VDPs (Vehicle Details Page).

 

Data from 100 dealerships across the country with a wide cross section of makes and models – foreign and domestic – utilizing LESA videos were examined. VDPs were analyzed before and after video utilization for comparison and determination of impact. Vistadash Enterprise dashboard aggregated LESA data over 3-month period for dealerships with at least 65% video coverage.

“Consumers researching and shopping for cars online is here to stay,” said Phillip Ly, Founder & Chief Executive Officer, LESA Automotive. “This study confirms vehicle videos engages consumers in a significant way that can no longer be ignored by dealers.” 

Key Determination of Study: Video Drives Sales

Video plays an important role in engaging consumers to shop dealer inventories. According to Google, 60% of car shoppers (up from 49% just three years ago) are more likely to either visit a dealership or a its website to check out cars after viewing a video of a model they’re interested in purchasing on Youtube – and that number is rising every year.

 

Key Findings of Study:

  • Average Time Spent on Site
    • Without video: 4 ½ minutes.
    • With video: 6 ½ minutes.
    • Consumers spent 44% more time on a dealer website where vehicle videos were available.
  • Consumer Engagement Rankings
    • LESA Video “events” (visits/views) rank, on average, in the Top Three events for dealerships.
    • These consumer viewing video events rank only behind scrolling down pages and photo gallery swipe events and ahead of: Windows Sticker, Search Inventory and CarFax.
  • However, when raw comparing viewers and events, the number of consumers viewing dealership vehicle videos equals those viewing photos.
    •  
    • Video plays a key role in consumer attraction, emotional connection, and site engagement
    • Video provides car shoppers with a more complete “picture” of a vehicle, complementing photo viewing and further engaging a potential customer.
  • Bounce Rates
    • Bounce rates decrease by 20% as site video coverage increases.
    • Video helps retain consumers on dealer websites.
  • Average Time Spent on Videos
    • Consumers watch, on average, 8 videos before leaving a dealer website.
    • For a typical 2 minute video:
      • Consumers watch either the first 25-30 seconds -or- 1 ½ to 2 minutes
    • Compelling videos can engage customers for significantly longer periods of time.

 

The study found that LESA’s combination of walk-around videos and sales tools, with Vistadash and Google Analytics delivered on a monthly basis, help drive sales, provides BDC teams with resources for success – driving and sustaining maximum consumer engagement and retention on websites and in showrooms.

 

“I was excited to partner with the LESA Team on validating the power of video and the role it plays in increasing consumer engagement,” said Dan Moore, President Vistadash. “Dealers spend a lot of effort to attract consumers so why not invest in keeping them engaged by using video.”

 

LESA Finishes 2020 Well Positioned for Growth and Gives Back to Community after Challenging Year

LESA Video Solutions Grants $5,000 to Charities; Launches Contest to Benefit Dealership Partners

LiveEventStream Automotive (“LESA” or the “Company”), the number-one provider of high definition full-motion automotive inventory video, today announced that it has donated, in aggregate, $5,000 to charities this holiday season as it completes its 9th year in business. Five organizations each received $1,000 from LESA: St. Jude's Children Hospital, the International Rescue Committee, American Foundation for Suicide Prevention, Salvation Army, and Loaves & Fishes, a local Chicago-area food pantry for which Cars.com (NYSE: CARS) provided a matching $1,000 donation. Separately, LESA launched a contest for dealership employees worth an additional $2,500 in prizes and donations – $500 will be given to one winning individual along with $1,000 worth of LESA video products and another $1,000 in donations to a charity of the associated dealership’s choice.

“I’m pleased to say that, after such a challenging and tumultuous year, LESA has grown stronger as an organization, won new clients, and is well positioned for growth going forward,” said Philip Ly, CEO of LESA. “While the impact of COVID-19 in the spring saw reduced automotive production and inventory, this situation improved as the year went on, with increasing demand for touchless vehicle delivery and video-based purchasing. Through careful planning and execution, we were able to keep our operations running smoothly while working to ensure the health and safety of our employees.

“As we approach the end of 2020, it gives me great pleasure to announce $5,000 in contributions to several noteworthy charities along with our latest video contest. I want to thank our employees and dealerships for their ongoing dedication to our products and services during this period of immense sacrifice and disruption; without you, LESA would not be able to survive, and we remain steadfast in our commitment to supporting our extended family as the industry continues to rebound in 2021.”
LESA’s Video Inventory Program is the premier full-motion video provider for the automobile dealer industry. The Company’s hi-def videos come complete with real human voiceover, search engine optimization, and custom voiceover options. With full inventory integration, a simple hardware platform, and a video and photo syndication process, dealers can quickly and easily present their walk around inventory videos not only on their main site including mobile but on major third-party sites as well.

About LESA’s Video Contest
The contest is open to any employee of an automotive dealership in the United States, whether or not the dealer is a current LESA customer. Video submissions should describe how video has improved a dealership and customer experience. Submissions should be emailed to video@lesautomotive.com by December 31, 2020. Winners will be announced January 15, 2021; see website for additional rules and information.

About LESA
LESA, founded in 2011, is a privately-held streaming media service provider based in Manchester, Connecticut. The Company offers several unique, cutting-edge video services for the automotive industry and is partnered with a number of service agencies that provide high-definition inventory walk around videos across North America, Australia and Europe.

Vistadash Announces a New Integration with Live Event Stream Automotive

EATONTOWN, NJ (March, 2018)Vistadash, the premier marketing intelligence tool for the automotive industry, is pleased to announce a new integration with Live Event Stream Automotive (LESA) just ahead of the 2018 National Automotive Dealers Association (NADA) Convention in Las Vegas.

LESA is a leading media services provider, specializing in high-quality video content for the automotive industry including, inventory, live walk around, and testimonial videos.  As the largest dealer video inventory provider, LESA generates  over 5,000,000 vehicle video views a month throughout their consumer websites, increasing SEO value.

Through this partnership, Vistadash will now report on important Key Performance Indicators (KPIs) such as, Video Views, Video Completion, Views Details, Top 5 by Vehicles, Models, Makes, and Years, Views by State and City, Watch Times by Day, and Top Videos overall.  Reporting on these metrics will enable automotive dealers to measure the effectiveness of their video marketing campaigns.

“In 2018 it’s more important than ever for automotive dealers to incorporate video into their digital marketing strategies to increase conversions and sales,” stated Dan Moore, President of Vistadash. “With this new integration, mutual clients will be able to see, first-hand, how their video marketing is performing, and we are thrilled to welcome this partnership with LESA.”

 Vistadash was created in 2015 to provide a higher degree of marketing intelligence to the automotive industry. By integrating with companies, such as LESA, Vistadash aims to increase data transparency and encourage smarter marketing decisions.

For more information on this partnership, or for a product demonstration, visit Booth 2192C at NADA or schedule an appointment here: http://bit.ly/nada-demo 

About Vistadash

Vistadash is the automotive industry’s premier marketing intelligence tool, giving automotive dealers the ability to consolidate and simplify reporting, as well as measure the quality of their online and offline marketing campaigns based on engagement. Its clear, user-friendly interface displays all the latest data trends at a glance, allowing users to quickly and easily analyze information and encourage smarter marketing decisions. For more information, please visit www.vistadash.com.

About LESA

LiveEventStream Automotive (LESA), www.lesautomotive.com is a privately held streaming media service provider based in Manchester, Connecticut. The Company offers several unique, cutting-edge video services for the automotive industry and is partnered with a number of service agencies that provide high-definition inventory video across the North America. 

 

LESA Joins CDK Global Partner Program

MANCHESTER, CONN. (FEB, 2018)

LESA has become a participant in the CDK Global Partner Program to provide full motion video to CDK website customers. As a member of the largest third-party partner program in the industry, LESA is now part of a marketplace of applications and integration choices developed to help automotive dealers succeed.

Philip Ly, CEO and Co-founder of LESA, said “We are excited to be part of the CDK Global Partner Program. Dealers can now easily order and add full motion video for every single car in their inventory. LESA’s full motion video is then flawlessly integrated into CDK’s new website platform. It’s now easier than ever to upgrade from stitched video to real full motion video using the LESA video platform.”

To initiate an order with LESA through the CDK Dealer Command Center, click the LESA icon in the CDK App Store and click order.

Someone from LESA or an affiliated sales team member will then contact you about getting started with the program. Once we complete the integration and you begin uploading, your video inventory will be prominently displayed on your site.

The large size of the video player and its prominent position at the top of the vehicle details page garners 10 times the number of views over other videos and tremendously increases engagement.

LESA Announces the Addition of Major NYC Auto Group
The Leader in Full-motion Automotive Video Signs with Paragon

TOLLAND, Conn.March 9, 2015 /PRNewswire/ -- LiveEventStream Automotive ("LESA" or the "Company"), the number-one provider of high definition full-motion automotive inventory video, today announced that it has signed the Paragon Auto Group and its three dealerships into the Company's rapidly-expanding list of clients. Paragon, established in 1929, is New York's premier Honda and Acura dealership and the winner of multiple industry awards.  It is also the largest dealer of certified used Hondas and Acuras in the world.

"We are extremely pleased that Paragon, one of the most recognized dealer groups in the New York metropolitan area, has chosen to implement LESA full-motion video. In doing so, they are joining groups such as Lithia, Hendrick, Gunn, and Keyes in recognizing the importance of showcasing their vehicles in an interactive manner that fuels customer demand," said Philip Ly, CEO and Co-founder of LESA. "Interest in our revolutionary software and services continues to expand, and we remain the leader in this evolving space across North America. For the first time, LESA will be an exhibitor at NADA San Francisco, and we look forward to demonstrating our technology with dealers looking to improve the way they market to today's savvy consumers."  

LESA's Video Inventory Program is the premier full-motion video provider for the automobile dealer industry. The Company's high definition videos come complete with real human voiceover, search engine optimization, and custom voiceover options. With full inventory integration, a simple hardware platform, and a batch video distribution process, dealers can quickly and easily present their full-motion inventory not only on their main site but on major third-party sites as well. LESA is also the first automotive video provider to work with most dealer mobile sites – a feature of increasing importance in the age of the smartphone.   

In addition to video inventory, Paragon will be employing two other cutting-edge applications: the testimonial app and Vid2Pic. The testimonial app allows dealers to conveniently shoot, brand, optimize, and distribute customer testimonial videos from any iOS device. It also features a "thank you" function, which a sales team can use to send personalized videos thanking customers for their business.  

Vid2Pic, a proprietary photo extraction program developed by LESA, can take high quality vehicle photos from existing inventory video so that dealerships can create both videos and photos in one step. A two minute video can generate anywhere from 60 to 240 pictures, thereby reducing the time spent taking photos, accelerating a vehicle's internet debut and eventual sale, and shortening a videographer's time spent outside during extreme weather.  

About Paragon Group
Founded in 1929 in New York, the Paragon Group (www.paragoncars.com) is the #1 volume dealer of Certified used Hondas and Acuras in the world. They attribute their massive success to an integrated marketing strategy designed to deliver consistent marketing messages across multiple mediums to people in their own backyard. Paragon is family owned and operated and strives to make every customer a customer for life by consistently providing world-class service at their dealerships. ‏

About LESA
LiveEventStream Automotive (LESA), is a privately held streaming media service provider based in Tolland, Connecticut. The Company offers several unique, cutting-edge video services for the automotive industry and is partnered with a number of service agencies that provide high-definition inventory video across the North America.  The Company will be exhibiting at NADA 2015 San Francisco.

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